Feb 20, 2007

More Fresh Colors with Almarai

Warm approach for kids, especially the story part on the back of the pack.

Click to enlarge     Click to enlarge    click to enlarge

Kuwait

 

10 Comments, Comment or Ping

  1. Rado

    It’s good work, but it’s look like KDD Ice Cream ad (the Indian ad from 2 years).

    Feb 20th, 2007

  2. "P"

    Given that I haven’t bought the pack to read the story…
    Can somebody please explain this ad? (without going back to the pack!)
    The execution is nice but what about the message!?

    Feb 20th, 2007

  3. "T"

    i think they’re only trying to promote the story, that’s all

    Feb 20th, 2007

  4. "P"

    Well you can easily forget that ad because it makes no sense. Seriously who would consider buying that particular product just to read the story!?

    Feb 20th, 2007

  5. "T"

    mothers i guess

    Feb 20th, 2007

  6. Rotgold

    Finally .. my favorite ads ;-) Real Kuwaiti creativity. This deserves a Golden Lion!

    Feb 21st, 2007

  7. Advertising Addict

    well !! if this ad is for kids im sure they wont understand it. if its not its just execution ? whats the concept ? our fruits are fresh ? or our fruits come from old history ? i think its the opposite of what it should say. i dont find a concept, its just another, oh ! the mango is from india ? so lets put the indian turbune on it ! on the other hand ! its a good step in the kuwaiti market which i respect and applue them for.

    5/10

    Feb 23rd, 2007

  8. kre8tiv

    “well !! if this ad is for kids im sure they wont understand it.”

    Advertising Addict, I found you funny man… you made me laugh.

    Mar 6th, 2007

  9. alharbi

    i like it wallah its nice

    Apr 12th, 2007

  10. sar7an

    the layout is beautiful. The picture is simple, the words are accepted and easily taken. But the meaning of the ad is unknown. just like what the others said. What the hell is the story? I didn’t get and most of you didn’t too. Why would the kids get it? Unless the ad is trying to manipulate kids’ minds by making them go into a huge loop to figure out the meaning of the story; which they’ll eventually remember the product when they visit the juice section in the store.

    Aug 28th, 2007

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