Mar 20, 2007
Always Look at The Bright Side
Yes, always look at the bright side… Though Kuwait didn’t really do well among the winning countries, but at least we made it to be shortlisted:) hopefully next time will do better.
“Farrukh” a friend of ads2blog site who is settled in Dubai, was invited to the award and made a personal interesting [coverage] for this night…
Here’s another source, a [detailed list] of all winning ads across all categories.
Update 23.03.07: Dubai Lynx Winners By Country via farrukh.wordpress.com
ads2blog.com
24 Comments, Comment or Ping
tino
tough luck
Mar 20th, 2007
Lolita
look at the bright side tino:)
Mar 20th, 2007
Samer
Farrukh, how many invitees were there? ur pictures shows a big room
Mar 21st, 2007
Advertising Addict
do we have a bright side even ? people in the advertising industry including myself should be taken into a concentration camp and locked up in a dungon. they should not be realesed until they get an award per agency. i wish i was a dictator :p
Mar 21st, 2007
farrukh: copywriter & journalist
Thanks for the citation, A2B. Somtimes not winning pushes one to try better than the best – and we look forward to Kuwait’s entries winning next year.
Samer – around 1200 attendees – the venue was open air and the wind was cool ;-)
farrukh
Mar 21st, 2007
Samer
wow, it is huge !
Mar 21st, 2007
back door
Advertising Addict, it’s not only about us.. it’s about the environment we live in.. 70% of our creative work is been interruped aggressively by force from clients.. unfortunately, that’s the nature of kuwait market…
Mar 21st, 2007
TNT
back door, u forgot one client famous sentence too “GREAT CONCEPT, but i don’t think the local market will understand it” lolz
Mar 21st, 2007
kre8tiv
:-(
Mar 21st, 2007
kre8tiv
That’s a real shame.. not on us creatives but for those who doesn’t believe in us.. Kuwait nada… shame, shame and shame.
Mar 21st, 2007
Advertising Addict
True, the creative work is being interupted by the client. cause we dont have the force to push it, to make it better. We are worried if the client see’s that option mmm.. it might open another door on us which we cant really deal with. as long as the client smiles and pays we are happy. THEN THE STANDARD GOES DOWN… and down and down … bye bye kuwaiti creative advertising standard
Mar 22nd, 2007
lolita
guys, most of u are right.. but what would be the solution to this issue? we can’t stay like this locked in a box?
Mar 23rd, 2007
Faisal
I completely disagree with every one who basically said that Kuwait’s lack of award wins is a result of the client’s mentalities!! What an easy excuse for failure, blame it on the client’s! Ad agencies must take responsibility for this performance and gets their act together for next year.
Mar 24th, 2007
kre8tiv
Truly sorry Faisal.. BUT I DISAGREE with you there.. AD agencies are hungry for awards and recognition.. Competiton is their game, you sound like you’re from the clients’ side, creatives are creatives NO MATTER WHAT… CLIENTS here are so very afraid of CHANGE.. They love doing what’s been done before, The agencies become their Executioners of their (overdone/cliché/lame marketing) ideas.. POOR agencies, falling into the trap of “you do what I want you to do or I go find another agency to do it” kind of thing.. OUR only downside in this is that there has to be business at the end of the day. Clients has to get their acts together and try to believe in the agency and not to stereotype them as thieves of their ad budget. It’s a shame..
Mar 24th, 2007
Advertising Addict
i agree with kre8tiv ! clients are afraid of whats new. lol its like the fear of the unknown,
client:” i dont wana risk it and try it let someone else tries it – then well copy”
Mar 26th, 2007
Long John
give a client a killer creative and then we will all see if the client will change or not!
Mar 26th, 2007
kre8tiv
Here’s the predicted ratio of what you’re saying Long John:
0.001% (accept*) over 9.999% (reject**)
* client will look at it and say ” Hmm nice idea.. BUT what if….”
** It is too much for me to digest,besides, my target market is not that sophisticated, yanni people from Jahra u think would understand it?
Sorry to break your heart dude.. try again:-)
Mar 26th, 2007
Long John
how hard is it for creative ppl to understand that it is hard to sit in front of a client and sell him an idea!
i sat in front of many clients and most of them are ready to go on the edge if the creative requested answers the brief.
ask all client servicing about how many times we had to take what we have in hand and rush off to the client and sell idiot ideas that you guys come up with!
this is why in most respectable advertising awards events, the jury asks for the brief that was written to start off and the creative that was the result!
Kre8tiv, Unfortunatly, you in your little coccoun of self grandure will not be able to see any of what i said and you will mostly answer back with a silly reply! i pitty your skull!
Mar 26th, 2007
kre8tiv
Long John, Ive been in this business when you were still in your diapers, Ive seen how theyve started and evolved.. I know how it works here, everywhere (in Kuwait) Ive joined almost all the advertising agencies be it local and international.. believe me (or not) It is you who doesnt know what you’re talking about. NOT me. You should have pity on yourself because you are lost in this saturated industry.. My advise is relax, snap out of your misery, because what you aspire in achieveing the impossible will never happen here.. NOT even in your second life.
Mar 26th, 2007
Long John
tsk… tsk…. tsk……. haram….
Mar 26th, 2007
kre8tiv
tsk..tsk..tsk.. Haram for you…
Mar 26th, 2007
Advertising Addict
true true true, i dealt with some client servicing ppl, who are heros, who just go out there fight for the idea and work as a team. but others have dome Fu**ed up mentality, they think the servicing side should team up against the creative side ? and thats internally within the company. SO! how do u excpect good ideas to come if ur roleplaying a school boy in an ad agency.
here comes the lovely part. THE BRIEF… the brief is NOT fill up the paper as much as you can, its not pour your heart into it. ITS GIVE ME THE CORE PROPOSITION of what u want. not the entire brand histoy.
so 1st step : get ur briefs right, share the strategy and come up with a logical propisiton
then ull get award winning work :))
i appologize if i offended any GOOD client servicing people out there, the good ones share alot of vision and creativity and they seriously motivate the creatives…. yet some, lack alot.. alot alot.. from the way they think to the way they brief….even the way they present.
Mar 26th, 2007
Faisal
No kre8tiv, I’m actually in the domain of Architecture which was suffering in Kuwait very much like advertising does today. Our fields share the SAME clients, yet one can witness the international attention Kuwaiti architecture is getting .
You might not see them because they are mostly still on the boards. What stands in the face of these daring *and might i say client-approved* designs is government bureaucracy. But they are there, and they stand witness to anyone who says the clients in Kuwait are afraid of new ideas. Architects sold their daring ideas to Kuwaiti clients, and its about time advertising creative do the same.
Mar 27th, 2007
kre8tiv
Man.. respect to architecture. we suffer the same feat BUT we will never be the same, you guys are fact based and has to be by the numbers and we exaggerate.. so I don’t see any resemblance in both ends. Well unless we say “CREATIVE” as in general. But we salute you guys for the efforts you make in making this part of the world a better place to live in.
cheers, mate!
Mar 27th, 2007
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