Comments on: Always Look at The Bright Side

By: kre8tiv

kre8tiv — Tue, 27 Mar 2007 08:16:29 +0000

Man.. respect to architecture. we suffer the same feat BUT we will never be the same, you guys are fact based and has to be by the numbers and we exaggerate.. so I don’t see any resemblance in both ends. Well unless we say “CREATIVE” as in general. But we salute you guys for the efforts you make in making this part of the world a better place to live in.

cheers, mate!

By: Faisal

Faisal — Mon, 26 Mar 2007 23:42:07 +0000

No kre8tiv, I’m actually in the domain of Architecture which was suffering in Kuwait very much like advertising does today. Our fields share the SAME clients, yet one can witness the international attention Kuwaiti architecture is getting .

You might not see them because they are mostly still on the boards. What stands in the face of these daring *and might i say client-approved* designs is government bureaucracy. But they are there, and they stand witness to anyone who says the clients in Kuwait are afraid of new ideas. Architects sold their daring ideas to Kuwaiti clients, and its about time advertising creative do the same.

By: Advertising Addict

Advertising Addict — Mon, 26 Mar 2007 19:43:15 +0000

true true true, i dealt with some client servicing ppl, who are heros, who just go out there fight for the idea and work as a team. but others have dome Fu**ed up mentality, they think the servicing side should team up against the creative side ? and thats internally within the company. SO! how do u excpect good ideas to come if ur roleplaying a school boy in an ad agency.

here comes the lovely part. THE BRIEF… the brief is NOT fill up the paper as much as you can, its not pour your heart into it. ITS GIVE ME THE CORE PROPOSITION of what u want. not the entire brand histoy.

so 1st step : get ur briefs right, share the strategy and come up with a logical propisiton

then ull get award winning work :))

i appologize if i offended any GOOD client servicing people out there, the good ones share alot of vision and creativity and they seriously motivate the creatives…. yet some, lack alot.. alot alot.. from the way they think to the way they brief….even the way they present.

By: kre8tiv

kre8tiv — Mon, 26 Mar 2007 16:32:48 +0000

tsk..tsk..tsk.. Haram for you…

By: Long John

Long John — Mon, 26 Mar 2007 15:44:09 +0000

tsk… tsk…. tsk……. haram….

By: kre8tiv

kre8tiv — Mon, 26 Mar 2007 14:50:47 +0000

Long John, Ive been in this business when you were still in your diapers, Ive seen how theyve started and evolved.. I know how it works here, everywhere (in Kuwait) Ive joined almost all the advertising agencies be it local and international.. believe me (or not) It is you who doesnt know what you’re talking about. NOT me. You should have pity on yourself because you are lost in this saturated industry.. My advise is relax, snap out of your misery, because what you aspire in achieveing the impossible will never happen here.. NOT even in your second life.

By: Long John

Long John — Mon, 26 Mar 2007 14:25:30 +0000

how hard is it for creative ppl to understand that it is hard to sit in front of a client and sell him an idea!
i sat in front of many clients and most of them are ready to go on the edge if the creative requested answers the brief.
ask all client servicing about how many times we had to take what we have in hand and rush off to the client and sell idiot ideas that you guys come up with!
this is why in most respectable advertising awards events, the jury asks for the brief that was written to start off and the creative that was the result!
Kre8tiv, Unfortunatly, you in your little coccoun of self grandure will not be able to see any of what i said and you will mostly answer back with a silly reply! i pitty your skull!

By: kre8tiv

kre8tiv — Mon, 26 Mar 2007 10:28:26 +0000

Here’s the predicted ratio of what you’re saying Long John:

0.001% (accept*) over 9.999% (reject**)

* client will look at it and say ” Hmm nice idea.. BUT what if….”

** It is too much for me to digest,besides, my target market is not that sophisticated, yanni people from Jahra u think would understand it?

Sorry to break your heart dude.. try again:-)

By: Long John

Long John — Mon, 26 Mar 2007 09:38:18 +0000

give a client a killer creative and then we will all see if the client will change or not!

By: Advertising Addict

Advertising Addict — Sun, 25 Mar 2007 21:17:58 +0000

i agree with kre8tiv ! clients are afraid of whats new. lol its like the fear of the unknown,
client:” i dont wana risk it and try it let someone else tries it – then well copy”