1. mikaw

   I’m gonna stop eating chocolate from now on. Terrible execution and the idea has been used, reused and abused…

   Mar 27th, 2007

2. kre8tiv

   Any idea which agency did this?

   Mar 27th, 2007

3. SMG

   i love it (bravo) :)

   Mar 27th, 2007

4. lex

   hudhud maybe? but not bad :)

   Mar 27th, 2007

5. Nora-Cassandra

   Why are there so many posts about chocolate suddenly??

   Mar 27th, 2007

6. kre8tiv

   They could’ve put the pack instead of pasting it on the choco bar!!!
   The idea was there but they’ve killed it! It looked like a sticker on the choco bar… GRRRRRRRRR!!!! KILL the Creative Director!! KILL the ACCOUNT HANDLER!!!! KILL THEM ALLLLL!!!!! GRRRRRRRRR!!!!

   Mar 27th, 2007

7. Long John

   Mikaw… does it remind you of anyone!!!!

   Mar 27th, 2007

8. kre8tiv

   John… I know you. I know Mikaw as well. You guys both work together before.. in an international agency but Mikaw left. Haaah..hahaah..haaah!

   Mar 27th, 2007

9. a2b

   For all of you who asked about the source of this ad, it’s Hudhud.

   Mar 27th, 2007

10. Jaggo

    HudHud? That explains it…

    Mar 27th, 2007

11. Advertising Addict

    eeee333 !!! title says richest taste of choclate ? so ? whats the proposition here ? make it like a luxury item ? or is it give it away as a gift when someone goes to the hospital ?! maybe even, our choclate ABC milk is done from the richest choclate of the world. art direction .. very forced/ concept .. i dunno if it does exist

    Mar 27th, 2007

12. kre8tiv

    Oh btw, this ad got lots of good response! Surprisingly.. Hmmm Kuwait, you can never tell. Unpredictable:-) I would say.. It worked, but that doesn’t make it good. My rating: 3/10. sorry:-(

    Mar 28th, 2007

13. "P"

    Well kre8tiv, you raised an excellent point here.
    What I mean to say, whenever we’re commenting on any ad, we can comment on the creative part of it, but we also need to take into consideration if the ad will have a certain effect or not: positive or negative…
    An ad may not be creative/nice but might have an excellent impact!
    So it’s good to discuss that part also!

    Mar 28th, 2007

14. kre8tiv

    Im with you there.. P. Agreed:-)

    Mar 28th, 2007

15. Long John

    Kre8tiv… you are wrong my friend!

    Mar 28th, 2007

16. Advertising Addict

    this Ad makes me hungry to “EAT” choclate not to drink it..

    Mar 28th, 2007

17. Dania

    kre8tiv, everytime I look at the pic I feel like something is off… it DOES look like a sticker, doesn’t it!
    Advertising Addict- If only I could peel the damn sticker off, and yes, eat the chocolate, not drink it!

    Apr 2nd, 2007

18. kre8tiv

    Dania, yes you are right! It does look like a sticker on the choco bar.. the guys at hudhud never thought of that, they should have pasted the artwork on their wall and shoot it down for some grey areas like what you’ve seen, they’ve missed a very vital part of the creative process here.. REVIEWS (internal) They’re amateurs I guess.

    Cheers:-)

    Apr 3rd, 2007

19. Donalep

    Well, it’s an ancient idea which been used and seen before, but if we suppose we saw it for the first time…execution can be better!!

    Apr 4th, 2007

20. BeDoOr

    Hello .. im new here ..
    But .. i cant see this and ignore it ..

    why the box of milk is black instead of brown ?
    tha pic taken for the second half .. the one with the chocolate ..
    … LAIISH CHETHE ?

    i saw this idea before … it was nicer back then .

    Apr 6th, 2007

21. BB

    The ad is used many times… and done before

    Apr 6th, 2007

22. alharbi

    what i say is ” this is the mentality “

    Apr 9th, 2007

23. alharbi

    what i say is ” this is the mentality in kuwait “

    Apr 9th, 2007

24. scratch

    what is a hudhud ???? dont tell me it’s an agency please…..

    May 1st, 2007

25. Fall

    Hate the text.

    May 20th, 2007

26. addthinkers

    this add is made its point ( differentiation) Not bad but the idea needs enhancements

    Sep 10th, 2007

27. Moey

    the worst ad ever

    Sep 13th, 2007

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