Sender: “Background: Zoom+ is a mobile phone text/display software where you can adjust the text/font size to your convenience. Launched last year, and targeted to people with poor eyesight (mainly), but then widening the scope and now aimed at people who are pro-active, young and cool. Main benefits were easy reading and time saving“.
Posted by: Pulse DDB.
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23 Comments, Comment or Ping
ozziR
whats up, I am new on the blog had a quick look at it looks interesting. Now about the visual it looks nice but I don’t think the creative portray the service.
Apr 7th, 2007
kre8tiv
Nice. I Like it:-)
Apr 7th, 2007
kre8tiv
Ozzir.. welcome to the forum dude or babe:-) READ the background, it’s NOT a service, it’s a software..
Apr 7th, 2007
Long John
Kre8tiv… this you like?????????? you have no other comments???!!!
Apr 7th, 2007
kre8tiv
LOL…!!! Who T F did this series?! couldve pushed it further, nways I like it. Happy now, Long John?:-D
Apr 7th, 2007
mikaw
Kre8tiv… seriously you liked it… ok I think you need to re-assess your benchmarks and feedback scale! It’s an ad that’s trying to be creative but got lost somewhere!
Apr 7th, 2007
Advertising Addict
it sucks !!! dude what happened to ART DIRECTION ?! so what is the visual saying ? radial blur tells me that its zoom ?. I think what they shouldve focused on is the “BIGGNESS” not the zoom, cause it has nothing to do with the service. unfortunatly i dont see bigness in that crowded-poorly-photoshoped job.
2/10
Apr 7th, 2007
kre8tiv
I’m just playing with Long John, Mikaw.. Take it easy dude..
Apr 7th, 2007
mondy
nice ad dude
Apr 7th, 2007
ozziR
first its a dude, the creative sucks i am with advert. addict how is zooom shown in the cretive.
kre8tive the software provides u with a service wich make ur text bigger. but i guess ur near sighted…
Apr 7th, 2007
Gforce
pretty cool. the motion blurr has nothing to do with it, just an add on i guess. but it fits the background tho’. cool.
Apr 7th, 2007
kre8tiv
I think they’re trying to do here is to show (besides in a very busy environment) is the visibility of the text display that’s been enlarged.
Nice try people.
Apr 7th, 2007
mADman
Cheers, DDB!
Apr 7th, 2007
Jaggo
everyone who thinks these ads are good are either on crack or work at DDB.
Other then the fact there is no concept the art direction is just plain bad. come on seriously, if you are going to compliment your own ads at least make sure the ads are good or above average.
Apr 7th, 2007
kre8tiv
NOT me.. I’m not on crack:-) probably the guys (LMFAO)
Apr 7th, 2007
Donalep
Ok the idea is not showing the purpose of the software clearly, as the radial blur is not enough to show it…. maybe u need to go more creative into concept, execution is nothing just photo and filter!!
Apr 8th, 2007
rebelle
nice i like :)
Apr 8th, 2007
inova8
a few missing links… peddle further, you might get there.
Apr 11th, 2007
saggi
The idea is not bad.
Execution is not good at all. The mobile screen looks like a copy / paste job plus the zoom effect is not a realistic camera zoom.
Next time, take reference from a real objects and camera effects.
Apr 29th, 2007
juan
oh mannnnn! is this suppose to be coming from a creative agency?
it sucks man…
May 8th, 2007
kre8tiv
Juan is Filipino, right? U cursing on creatives done by people like your own. How pathetic.. That’s why U people never progress because you hate your kind. Get real!
May 10th, 2007
Gforce
kre8tiv, juan is just jealous because he can’t create ads like these in the local agency/inhouse that he works for, where he just executes what his boss’ tells him to do. Pathetic indeed. what a waste of talent though (if he has one)
May 10th, 2007
DinesUK
zoom+
what is it?
Background: Zoom+ is a mobile phone text/display software where you can adjust the text/font size to your convenience. Launched last year, and targeted to people with poor eyesight (mainly), but then widening the scope and now aimed at people who are pro-active, young and cool. Main benefits were easy reading and time saving“.
Image at left side:
from my desktop, I could see the LINA in BIG text - message delivered.
Other graphics could recede (either more blur or isolate them (ins so many ways you could do that)) in order to focus for the mobile phone.
Image at right side:
I have to look closer to read the text though probably, when printed, it will be readable. Cropping might help, focus the mobile phone to make it readable.
See? positive and negative comments/suggestions. At least, we’re not fighting here.
Be honest. Make friends not enemies.
Jun 18th, 2007
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