Infinity Of Toys

Fantasy World

Fantasy World

Thx to sender.

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42 Comments, Comment or Ping

  1. kre8tiv

    This one falls a bit short.They could’ve put different toys forming the infinity sign, since the line says infinity of toys or infinite variety.

  2. smart ad.. i like..

  3. inova8

    Good idea, specially the train works (not the blocks). But execution’s poor guys!

  4. kre8tive

    Agency responsible? somebody?

  5. ozziR

    i think its horizon FCB

  6. kre8tiv

    Anyone from Foote, Cone & Belding here?!

  7. indiancurry

    … no one, they must be having the foote-in-the-mouth disease …

  8. kre8tiv

    .. probably scared to hear some lectures from me ;-P

  9. kre8tiv

    FCB creatives please dust off your D&ADs, CLIOs, ONE SHOW & ARCHIVES…Seen BIC campaign by TBWA Hunt Lascaris-South Africa?

  10. Donalep

    well, i like the concept…but that what sometimes ( here we might say it’s acceptable excution) great concepts die by poor excution.

    the BIC ad? which one man? the one with cheating thingy?

  11. mandy

    I like it! nice one, though could’ve been pushed a bit more as kre8tive said.. a variety of toys forming infinity sign. I’ve seen a lot of creatives used and re-used re cycled, in fact cant recognize who’s the original and who’s the copycat

  12. kre8tiv

    Infinity symbol inked by Bic ballpen.. same layout, No copy, just the product (pen) instead of the logo.

  13. rebelle

    kre8tiv

    i like ur critic:)))))
    i open this page just 2 read ur opinion:)

  14. kre8tiv

    Im flattered, Rebelle.. thanks :-)

  15. "P"

    Oh Come on Rebelle! Like Kre8tiv needed more encouraging! Your message went right to his head… Now there’s no stopping him!
    Kidding you guys! Keep up the good work!

  16. "P"

    Seriously now! Done before or not… The second ad (the toy variety) is nice. Colorful, Straight to the point and Simple.
    granted that not everyone might get the Infinity symbol but it’s nice.
    There’s another ad for Fantasy World that is displayed in front of Souq Sharq. It’s VERY Nice!

  17. the1

    this is my first entry guys and let me tell you that some of your comments are very interesting. Though what I find weired is people pinpointing at recycled concept when all they do is recycling concepts all day long. Gents, recycling concepts is not a crime, it happens everywhere and across multinational agencies as well. nothing is new, it’s how you present it.

    On the other hand, I disagree with chosing different toys to form the infinity sign because then you will lose the shape. I think it is a fairly good campaign compared to the crap we find in the papers every day, and the agency behind it is doing a great job when you look at the different media channels they are using, from the outdoor in Suk Sharq, to the wonderful Unipole in Shueikh, the previous find your match campaign.. I am personally following this brand closely, and I think it is one of the few clients in Kuwait who is really doing an effort on the brand level, and not communicating a promotion or a price discount. That’s about it.

  18. ob1-w@n

    kre8tiv, from your comments everybody can tell that you’re someone who’s too full of himself. You know all too well that the advertising industry in Kuwait is purely a money game, a game of who gets the billings and if you consider yourself to be a true creative person, not to be swayed by money, stupid clients, and any other things, then you shouldn’t be in Kuwait at all. And don’t take Kuwait’s creative awards too seriously. Personally I stopped attending after my first creative awards night - when they gave out awards for “Biggest Spender”–nuff’ said.

  19. kre8tive

    Hey, obie trice.. I feel your pain, there’s alot of work to be done here, (specially in your case). We all know the game and it’s obstacles, but for creatives who believe..will continue doing what they know best. Accepting the challenge and taking it to the next level. About the awards night, well you have to work hard on your creatives and relations with the clients.I will be staying here in Kuwait for as long as I want. Bhu-hu..

  20. From the above shortcuts you can make your own conclusions on the “telepathy” theory ;)

  21. mark

    Louai I just checked your blog and you really need to get off your high horse and start producing work (doesn’t have to be good, just produce something, anything!). You posted on your blog that the Taiba Hospital ads were not released. This is not true so don’t spread rumors. They were released I believe in February in two magazines. There is actually no way you can send them in to Cannes without tear sheets from newspaper or magazines.

    So instead of being pissed that other agencies around you are actually producing good work while you are still fantasizing about how you are going to win the next Summit Award with your 5 year old no smoking campaign, take the extra step and actually work on something this year.

  22. mark

    Just noticed you called our PETA campaign a ghost. Dude, what you read like 1 magazine only? The PETA campaign was also released. Why don’t you contact people like IPSOS or something before accusing agencies of sending ghost work to awards.

  23. Wil

    Why don’t you guys SUE this leech from paragonanubis swamp.

  24. kre8tive

    Uh, Oh! Smells trouble here……

  25. For Tiba: if you know so much and are so confident tell everyone here how wrong I am by stating which magazines? Give me names, dates anything.

    For PETA…oh I am sorry I must have missed the naked butts ads in the local media or did you really thought everyone believed that they will be published in the US ;p

    NB. Suing me is not a bad idea. Good luck though. and dont forget to check first with your boss ;)

  26. kre8tive

    Guys, I think Louai is the newest member of the “GHOSTADSBUSTERS” Lol.

  27. mark

    Ok we need to make things a bit more interesting.

    I called mindeshare and they are going to get me the release dates of ALL the ads that were shortlisted and won in Dubai Lynx. BUT, we need to make a bet Louai if you’ve got the balls.

    You can’t go around accusing people of ghost work and then expect us to go through the hassle of getting YOU the release dates while you sit back and point fingers. You need to lose something (other than dignity and credibility) if you turn out to be wrong so what are we going to make a bet on?

    If I provide you with proof that everything we sent to the Dubai Lynx was real and released (including the tvcs), what do we get from you?

    This way next time you at least have a bit of decency to think before you run around accusing everyone of releasing ghost work instead of just realizing that the market has in fact progressed to the level where the work is great AND real while you are still stuck in the past with your anti smoking press ad.

    You kinda remind me of 99.7 which still plays New Kids on the Block on air… we are all soooooooo passed that.

  28. a2b

    a box match?? fight.. fight.. fight.. fight.. :)) just kidding guys

  29. mADman

    Ok now people!! Who’s with Mark? Who’s for Louai? Betting is now open! Whoever bets on Mark will win Louai’s balls! Lol.(just kidding dude)

  30. kre8tive

    ??confused??

  31. mark

    if you guys have any suggestions on what we can bet on, I’m all ears :)

  32. mADman

    Mark I think it would be better for Louai to make an APOLOGY to you and the other people affected, on the NEWSPAPERS & BLOGS, Right after showing the proof of release of your ads. Guys? Brainstorm with us here!

  33. kre8tive

    Hey, Madman… Apology to be placed on the papers you mean? Hmmm….. that’s nice but I think it would be cool if we try to tie him naked at the Safat square and everyone gets to sign their comments on his cracked butt. Lol. (i’m joking, aren’t i?)

  34. mark

    apology in the papers is boring. we need something more fun for us.

  35. long john

    the only apology that would be accepted and harsh enough on Louai is to stop talking about himself! stop showing himself in press releases of being a part of some underground unknown comitty and of course to stop his stupid goody goody ads…..

  36. mADman

    I guess Louai is trying to create a stir and benefit from the heat, and that he plays a “tough cop” and thinks he’ll get recognition thru that. Mark was right in saying he’s so very full of himself, and it shows that he’s never improved in his creatives because he can’t go away from his no smoking campaigns. Maybe he thinks he’s doing a great job, well it’s sad, so sad. Very pathetic.

  37. I’m with Mark who hates me :)

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