Comments on: Crazy Prices with Chevrolet

By: Joe

Joe — Mon, 18 Jun 2007 08:08:26 +0000

DarkWolf I couldn't but agree with you, however you should also know that Marketing Managers are a rare breed in this part of the world! Which Marketing Manager is approving the work is the key question to ask, and what does he know about marketing and brand image? Solve that and the ad industry in Kuwait will be just fine. Most Marketing Managers are mere senior experienced salesmen, or people who "go with the flow" just to please their superiors..

By: creative :P

creative :P — Mon, 18 Jun 2007 07:33:51 +0000

not again the same guy. how about paying some money for new photography same picture of the model used last year.. pooor guy lol

By: DarkWolf

DarkWolf — Sat, 16 Jun 2007 13:25:33 +0000

I saw this Ad today at the Kabas newspaper. While drinking my morning coffee, I laughed my butt off to how poorly this Ad was executed. What the hell were the creative people thinking when they started working on this project? "Crazy Prices" or "It'll make your head spin!” What’s even funnier is that it carries the Chevrolte logo too.

Now if I was the manager of Chevrolte, I would immediately feel insulted by this Ad. This is because the Ad does not only represent my image, but my company and the value of my brand. In other words, this Ad has degraded my company in such a way that it will be tough to undo the damages.

Then again what hell do we care for. We are in Kuwait and as long as the Ad sells its good correct? [BUZZZ!!] Wrong answer dude! If this keeps up consumers will most probably not even think about purchasing these cars. And when the money does not fly in the business, you’ll not only loss it but the Chevrolte brand will loss it value and soon these cars will look like crap in the market.

If people want to improve today’s Ad, they need to get educated and spend some time in researching the product before execution.

By: Holla

Holla — Fri, 15 Jun 2007 16:04:07 +0000

Death to Baldy

By: "P"

"P" — Thu, 14 Jun 2007 08:24:32 +0000

Yes!!!! Death to Baldy!

By: Donalep

Donalep — Thu, 14 Jun 2007 08:20:25 +0000

100% correct "P" there is time, place and audience also for everything!!

but i hope it doesn't become always that kind of time, place and audience!!

and the1 yes Boldy should die ;)

By: the1

the1 — Wed, 13 Jun 2007 17:07:01 +0000

The madness offer is still valid for this kind of promotions, and guys, remember this is a promotion with a bunch of cars and prices. Whoever is working on the brief should advice to change the creative application. Boldy must die..

By: "P"

"P" — Wed, 13 Jun 2007 13:46:04 +0000

That's not what I meant!

We should always strive to be more creative…

But my point is: maybe the "Creative" ad doesn't sell as much in this case… We've tried it, it didn't work as much!

Maybe, and since the client is clearly trying to get rid of his stock before the introduction of a new one, the "Creative" ad cannot illustrate the availability of such a line up of cars along with their prices and at the same time be easily understood by potential customers.

At the end of the day, the aim of this ad is not to build brand equity, it's about hardcore selling!

My point is, there's a time and place for everything!

A time for award-winning ads and another time for informative tactical ads! I guess this is the latter!

(P.S.: I am in no way associated with Impact or Al Ghanim!)

By: Donalep

Donalep — Wed, 13 Jun 2007 11:07:12 +0000

Ofcourse they sell, we have no doubt in that and as u said

(BTW this only happens in Kuwait)

why? why it can't be creative and sells? u will tell me the TA will not get it?

because the client didn't and he is one of AT???

i don't know..but yes u r right they Sell!! so why bothering breaaking the creative heads for new concepts and ideas!!

By: "P"

"P" — Wed, 13 Jun 2007 08:31:04 +0000

kre8tiv and Donalep!

I know from which angle you're criticizing those ads (keep them coming) but you also have to look at it this way:

- Is the ad selling? YES…

- Was there an immediate effect to the Ad: Most Probably… (BTW this only happens in Kuwait; trust me, I know)

- What was the effect of this ad? Increase in sales maybe? (I personally don't know!)

So if the ad is creating the required awareness, hype and customer response (and maybe more) does this mean the ad was successful? Sadly… YES, YES, and YES!!!!

Otherwise, why would IMPACT Keep using baldy over there in there crazy ads?

Now, I know we all want to live in a Utopian world where ads could be as creative and nice as a painting/photography… but the truth is, people want what SELLS and these ads are selling!!

Just thought we all needed to take that into consideration!

Cheers!