The inline data reflects Brand Value ($m), % Change in Ranking (vs 2006) and Country of Ownership.

1. Coca-Cola 65,324 -3% USA
2. Microsoft 58,709 3% USA
3. IBM 57,091 2% USA
4. GE 51,569 5% USA
5. Nokia 33,696 12% Finland
6. Toyota 32,070 15% Japan
7. Intel 30,954 -4% USA
8. McDonald’s 29,398 7% USA
9. Disney 29,210 5% USA
10. Mercedes-Benz 23,568 8% Germany
11. Citi 23,443 9% USA
12. Hewlett-Packard 22,197 9% USA
13. BMW 21,612 10% Germany
14. Marlboro 21,283 0% USA
15. American Express 20,827 6% USA
16. Gillette 20,415 4% France
17. Louis Vuitton 20,321 15% USA
18. Cisco 19,099 9% USA
19. Honda 17,998 6% Japan
20. Google 17,837 44% USA
21. Samsung 16,853 4% S. Korea
22. Merrill Lynch 14, 343 10% USA
23. HSBC 13,563 17% UK
24. Nescafe 12,950 4% Switzerland
25. Sony 12,907 10% Japan
26. Pepsi 12,888 2% USA
27. Oracle 12,448 9% USA
28. UPS 12,013 12% USA
29. Nike 12,004 10% USA
30. Budweiser 11,652 0% USA
31. Dell 11,554 -6% USA
32. JPMorgan 11,433 12% USA
33. Apple 11,037 21% USA
34. SAP 10,850 8% Germany
35. Goldman Sachs 10,663 11% USA
36. Canon 10,581 6% Japan
37. Morgan Stanley 10,340 6% USA
38. Ikea 10,087 15% Sweden
39. UBS 9,838 13% Switzerland
40. Kellogg’s 9,341 6% USA
41. Ford 8,982 -19% USA
42. Philips 7,741 15% Netherlands
43. Siemens 7,737 -1% Germany
44. Nintendo 7,730 18% Japan
45. Harley-Davidson 7,718 0% USA
46. Gucci 7,697 8% Italy
47. AIG 7,490 NEW USA
48. eBay 7,456 10% USA
49. AXA 7,327 NEW France
50. Accenture 7,296 8% Bermuda
51. L’Oreal 7,045 10% France
52. MTV 6,907 4% USA
53. Heinz 6,544 5% USA
54. Volkswagen 6,511 8% Germany
55. Yahoo! 6,067 0% USA
56. Xerox 6,050 2% USA
57. Colgate 6,025 7% USA
58. Chanel 5,830 13% France
59. Wrigley’s 5,777 6% USA
60. KFC 5,682 6% USA
61. Gap 5,481 -15% USA
62. Amazon.com 5,411 15% USA
63. Nestle 5,314 8% Switzerland
64. Zara 5,165 22% Spain
65. Avon 5,103 1% USA
66. Caterpillar 5,059 10% USA
67. Danone 5,019 8% France
68. Audi 4,866 17% Germany
69. Adidas 4,767 11% Germany
70. Kleenex 4,600 -5% USA
71. Rolex 4,589 8% Switzerland
72. Hyundai 4,453 9% S. Korea
73. Hermes 4,255 10% France
74. Pizza Hut 4,254 -9% USA
75. Porsche 4,235 8% Germany
76. Reuters 4,197 6% UK
77. Motorola 4,149 -9% USA
78. Panasonic 4,135 4% Japan
79. Tiffany & Co. 4,003 5% USA
80. Allianz 3,957 NEW Germany
81. ING 3,880 12% Netherlands
82. Kodak 3,874 -12% USA
83. Cartier 3,852 15% France
84. BP 3,794 -5% UK
85. Moet & Chandon 3,739 15% France
86. Kraft 3,732 -5% USA
87. Hennessy 3,638 2% France
88. Starbucks 3,631 17% USA
89. Duracell 3,605 1% USA
90. Johnson & Johnson 3,445 8% USA
91. Smirnoff 3,379 11% UK
92. LexUSA 3,354 9% Japan
93. Shell 3,331 5% UK
94. Prada 3,286 14% Italy
95. Burberry 3,221 16% UK
96. Nivea 3,116 16% Germany
97. LG 3,100 3% S. Korea
98. Nissan 3,072 -1% Japan
99. Polo RL 3,046 NEW USA
100. Hertz 3,026 NEW USA.

[Data sourced from multiple origins; additional content by WARC staff, 31 July 2007]

Thx Hani

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