1. rampurple

   Just a correction: the headline does not say trucks, they are commercial vehicles.

   Aug 7th, 2007

2. kre8tive

   … From 0% creative to 0% effort.. Holy Smoke! it's 1987 again!!!

   Aug 7th, 2007

3. rado

   look like for pregnant test.

   Aug 7th, 2007

4. kre8tive

   Now who's the agency handling the account, anyone?

   Aug 7th, 2007

5. adchemist

   B communication, I think. am I right rampurple?

   Aug 8th, 2007

6. kre8tive

   Sorry, first level thought.. not the type of ads that would be coming from an award-winning agency:-( try harder guys..

   Aug 8th, 2007

7. adchemist

   Award Winning agencies!!! you men in Kuwait!!!! Come on we all know the stansard set for those Local Awards. Let's Bring some Lions or Clio's then talk about awards.

   Aug 8th, 2007

8. kre8tive

   Maybe in a 100 years they will…

   Aug 8th, 2007

9. a2b

   Actually guys it happened not long time back, Impact-bbdo kuwait won the Lions award for Gulf Bank

   Aug 8th, 2007

10. kre8tive

    What kind of Lion? Can you post a link to that please, Admin.. Thanks!

    Aug 8th, 2007

11. joe

    That's true kre8tive. I won it back in 2001 and that was the first Lion ever in the Middle East. The category was "best use of newspaper". The ad was a special operation for Gulf Bank.

    Aug 8th, 2007

12. adchemist

    Joe, then where is u r next one? It was coinsidence or Wasta LOL

    Aug 8th, 2007

13. joe

    Only God knows! You just keep on trying and believing.

    Aug 8th, 2007

14. kre8tive

    Kuwait is not even there yet, Joe's lion is a starting point which means creatives in Kuwait has to do more than just thinking.. making it happen is the challenge. NO GUTS, NO GLORY.. baby!

    Aug 8th, 2007

15. adchemist

    Joe, See where the Creative standard is going in Kuwait, the Same BBDO won a lion and did the recent crapy Chevy Ad. To whom we will blame then? Give me an answer pls.

    Aug 8th, 2007

16. kre8tive

    Adchemist dude, same BBDO right, but different creative heads, One was technical, the other was practical.. but that doesn't answer the long lost unanswered question: Are they Creative and Brave? Still a huge question remains.

    Aug 8th, 2007

17. joe

    adchemist, we have to understand the market and the client. Yes I did I win a Lion, in addition to a handful of International certificates from the LIAA, the New York Festivals and the Epica, while I was with BBDO. BUT I also have done some very bad ads, may be worse than this one, I admit. You cannot change a client, all you can do is try to educate him and most of the times you will fail, because in Kuwait your client is someone who got promoted to marketing for his success in sales…

    So keep on trying to minimise the dammage, and jump on that opoportunity whenever it comes your way and fight for it teeth, arms & legs.

    Aug 9th, 2007

18. george

    At present, in Kuwait; you lose your skills and passion of creativity, a local award of recognition for best design will unveil and improve competition of creativity.

    Aug 9th, 2007

19. kre8tive

    Joe, but the Lion you got by the way was for the use of media, I don't think Kuwait has won any Lion with regards to creatives.. Only TONIC-Dubai so far.. There's a lot potentials in Kuwait when it comes to creativity.. (bearing in mind the difficulty of the market) the Challenge is that Creatives has to make it through.

    Aug 11th, 2007

20. joe

    A lion is a lion, it is awarded for creativity. The category is of little importance; best use of media is like best use of outdoor, ambient, print, direct or audiovisual. if you categorize the lions, than every time a country wins, it will claim being the first ever to win in that particular category and the one-upmanship will never end! I agree there's a lot of potential in Kuwait, the challenge is great but we'll make it.

    Aug 12th, 2007

21. kre8tive

    With all of the handful of international certificates along with the Lion that you have, Joe I haven't seen any ideas from FCB that came jumping out of the page, (well, never mind the scams) but I assume clients nowadays are looking for agencies with ideas that would really rock and with all the credentials you have, definitely they'd listen to you and gain confidence with the agency and probably release campaigns that justifies all of it-(award-winning). I agree at the end of the day clients have to make their business going great, but don't you think that creatives also have to be the same? because these metals would mean nothing if creatives end up doing what the client is saying, it's never been a one-way street.

    Aug 13th, 2007

22. adchemist

    Krea8ive, Thats why my earlier comment above "Joe, then where is u r next one? It was coinsidence or Wasta LOL"

    Make sence dood?

    Aug 13th, 2007

23. Zex1

    Interesting discussion. Honestly, looking at the ad I see an interesting approach… Now what spoiled it is the execution, as most of the time it goes. Of course, client has his marks all over it, you don't need an expert to prove that :)

    Now as this is my first post on this blog, I would like to note that our industry is still in its infancy in Q8. I know, sometimes you manage to score here and there with something out of the box, but most of the time it is cliche ads that even don't deserve to be put in portfolios… The market needs education, and it needs it a lot. My personal opinion, you can never blame the client alone… Agencies, suppliers, media, pr… Everyone is behind the poor quality in Q8. And no one is going the extra mile, everyone is going after the easy buck. We just need to keep on pushing the envelope bit by bit…

    Aug 13th, 2007

24. adchemist

    The basic point is in this market most of the ad peoples are not coming from an advertising background nor art back ground. In the other part of the world if you want get into a mainstreem advertising business as an art/ creative you should have an art/communication graduation, or if you are going to join in business department you need a graduation (or post graduation) in business/advertising or marketing degree. How many art directors or araphic designers are from an art/commuication college in Kuwait? How many Account handlers sre studied Business management here?

    So we need educated people inside the agency to educate the clients in the market. Not only the photoshop operators and powerpoint presenters sadely:(

    Dear HR, Trasferable residence and driving licence are not the mandatory scales in advertising!

    Aug 14th, 2007

25. kre8tive

    Hi Rita, wassup? how's rampurple doin'? :-)

    Aug 14th, 2007

26. adchemist

    Crea8ive… are you that Eli Bou or Gilbert?? Sure one of them right??

    I have clue..clue…

    Aug 15th, 2007

27. kre8tive

    None of the above, keep guessing.. and next time, please spell my name right,will ya? it's KRE8TIVE not Crea8ive (don't reinvent it)

    Aug 15th, 2007

28. rampurple

    kre8tive?? i don't see the point of your last comment directed towards me. Did you just discover that rampurple is rita?? That is what I was able to understand from your question.

    See, here is the thing. I know who you are. If you rather remain anonymous to the blogging world, then that is your choice and I respect that, but my dear friend, it has been a couple of years since I was anonymous. Hell! I even had my picture on my header… and now my blog is called "Uncovering Rita"

    Now please follow the commenting rules by staying on topic and being informative.

    Thanks

    Aug 20th, 2007

29. kre8tive

    I perfectly know that Rampurple is Rita, and Rita is Rampurple..Well aside from saying "hi" to you my dear friend, welcome to A2B and enjoy the ride:-)

    Aug 20th, 2007

30. joe

    hi guys, I am on vacation and unfortunately cannot continue this interesting conversation. Nevertheless, my answer to you kre8tive, is that winning awards is not in our hands, what's in our hands is producing some award winning creative work which we have done at FCB. We weren't lucky with getting the awrds yet, but I am sure that day will come. Good luck to all of you in winning awards, I truely believe that every award won by any of us will do good for all of us. Now I'll leave you in peace and enjoy my vacation. Best regards to you all.

    Aug 20th, 2007

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