1. chikapappi

   I like it

   Aug 27th, 2007

2. mandy

   Nice!

   Aug 28th, 2007

3. xxx

   i love it

   Aug 28th, 2007

4. kre8tive

   whoever did this ad might need more research on Japanese codes and manners. Firstly, the dude doesn’t look Japanese, secondly, the way he sit is like he will commit a “harakiri”.. Lack of art direction (anyone notices the knees? where’s the damn feet? bad photography/angle. looks like he’s being amputated) Black belt is more reliable than a red one. So please, before anyone considers this ad as “nice” think twice. A freakin’ 3/10.

   Aug 28th, 2007

5. K.TheKuwaiti

   I think its borderline racist ..

   Aug 28th, 2007

6. Zex1

   wrong… bad… disturbing…

   Aug 28th, 2007

7. sar7an

   awful

   Aug 28th, 2007

8. mandy

   I have a feeling, some people over here just give comment as viewed by kre8tive as i didnt see any comments this much until kre8tive did. I dont have a problem with what creative has to say its his call but to the others out there who are just waiting for some “cue’ from somebody whom they idolised c’mon people, have your own piece of understanding. Can you tell me why is this ad racist? why is iy wrong,..bad… disturbing and awful? you dont just give comment for fun or just to have something to say but you must at least give youre insight why?

   Aug 29th, 2007

9. Zex1

   Come on mandy, we are all experienced here so we can keep it short. Sometimes there is really no need to explain. And this ad falls into that criteria… Where really no need to explain, you look at it and know it directly… Anyway, this is my opinion :)

   Aug 29th, 2007

10. Patrick Semaan

    Good concept when u first look at it, but then it looks like he is handing me the tool “Here, you fix your car yourself”…

    Aug 29th, 2007

11. kre8tive

    Hahaaaah! Good one, Pat…

    Aug 29th, 2007

12. mandy

    Yeah Pat youre right.. but how about considering the headline… Trained to serve! please note the exclamation point after the sentence

    Aug 29th, 2007

13. Patrick Semaan

    Headline is okey, its very good.
    But the visual still represents a man offering you the tool, thats how I see it, I dunno..

    Aug 29th, 2007

14. kre8tive

    Looks like he’s giving you the wrench and says “hit me”. appropriate headline would be ” Trained to Die!

    Aug 29th, 2007

15. adchemist

    He surrender doods. Thats what all the mitsubishishi owners finally do LOL

    Aug 30th, 2007

16. inova8

    The only flaw in this visual is his gesture. It looks like an offering, rather than the service itself. The thought poured in, but landed in the wrong place.

    Aug 30th, 2007

17. ob1-w@n

    This ad should’nt be here in the first place. The client found an ad in an international magazine and asked the agency to copy it exactly like it was. So there’s no point discussing this ad here.

    Aug 30th, 2007

18. Patrick Semaan

    inova8, I agree, the idea started well but as you said, landed in the wrong place.
    ob1 can u prove that this is a copy from an international ad?

    Aug 30th, 2007

19. Whale

    This ad does carry a msg.. I am not too sure if he is ofering the wrench as his fingers are facing toward the sky, normally when you offer something, your hands would lie open, palm facing.. His seating positon could have been better, like more of a yogic pose sitting on his heels with his knees toghether.. I am not sure.. but i think that is the basic seating arrangment for the japanese. The red belt also did not quite add up.. but again, the idea would work. not all people out there are ad proffessionals!!!:) Good idea.. could have been better !

    Aug 30th, 2007

20. juan

    WTF!!1

    Sep 4th, 2007

21. kre8tive

    Obi.. in your comment #17, how’d you guys feel about it? I mean the client wanted you guys to rip-off an ad published internationally and release it locally, Don’t anyone from Intermarkets tried objecting the move? If your agency is being a partner with the clients (as it should be) then you should have a say, right? Have anyone thought about this “ad” is someday gonna be published in a blog or be seen by others and found that it’s a rip-off, what would they think about Intermarkets’ creatives or the company as a whole? Imagine the amount of humiliation caused by plagiarism? Just a concern, because clients should be tamed and guided by advertising agencies, so I think there’s a point of discussion in here as opposed to what you said. cheers, mate.

    Sep 4th, 2007

22. kre8tive

    In addition to that, for example.. The KREA-winning ad by Horizon/FCB which is the Ramadan ad made for Ikea, where it was an actual Rip-off of the Nivea “goodnight” ad that was published and recognized in awards and published in books. ( Funny how they gotten away with that and I also wonder how’d they feel about it )

    Sep 4th, 2007

23. ob1-w@n

    kre8tive, that’s why I mentioned it before anyone has a chance of seeing the original ad. As I’ve said, this ad should’nt have been in this blog in the first place because it does not reflect our agency’s creative capability at all. Now about the subject of over-pandering to the client’s whim, I’ve commented about this before and there’s no point discussing it again. In short, it wasn’t the creative department’s call.

    Sep 4th, 2007

24. rafi

    nice

    Sep 6th, 2007

25. LOL

    is it… HARAKIRI (the japanese act of suicidal)?

    Oct 29th, 2007

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