1. Jaggo

   This ad makes no sense and has a trying to be cool but not working art direction.

   Aug 30th, 2007

2. kre8tive

   I think it’s too stretched, cool layout though.. But what the guys did here was to create a confusion, gained mileage from famous brain teasers but missed the important point—Where’s the answer? The Conclusion? where’s the promised benefit? Clients need to see results (in the ad), not puzzles. C3 = Confusions x 3.

   Aug 30th, 2007

3. kre8tive

   An option could be: The 2nd pattern as the main visual with a headline that says: ” We see 175 squares in this pattern.” Endline: C3, solutions Oriented.

   Aug 30th, 2007

4. inova8

   why incorporate two visuals into one? Keep it plain and simple. The message is still conveyed. The HL. needed a further push. Good try though.

   Aug 30th, 2007

5. ob1-w@n

   The ad has an interesting premise but was not clearly explored. This Mensa-like puzzles are more associated with logical left side of the brain. Creative insight is associated with the right–or creative hemisphere of the brain. However, the process of creativity often starts with the logical, rational left side. Your left brain sets up the problem for the right brain, which sets up your creative process. A more apt headline would have been “Creative Solutions that Don’t Defy Logic” Of course, a proper copywriter could embellish this further.

   Aug 30th, 2007

6. Patrick Semaan

   Jaggo, we did not try to make it cool AT ALL, in fact its not cool at all, so your approach to analyze it or understand it or view is wrong to begin with.

   Ob1, we are not trying to explain how we process our work / creativity, so the whole left side / right side don’t apply.

   Kre8tive, you missed the whole point of the ad, even though I have explained it. There is no answer or final conclusion to these, for instance, for the first cube, the green can be seen in front OR back, there is no right or wrong answer for either sides, both sides can be seen. There is no confusion at all, because you will see it in both sides, front AND back, depending on how you or your brain will process it. So basically, the bottom line is, it does not matter about how you see it (with us) because at the end we are results oriented, we will give you work that will be seen or understood from different aspects (due to different market taste and opinions) but with a result that is direct to you requirements.

   inova8, 2 is better then one, giving 2 examples when you try to explain something always work better then giving 1, that apply to anything in general… try it.

   Aug 30th, 2007

7. adchemist

   Patrick Simon, Good luctire though the ad is no where close to what you are trying conveince us, as the audience. ITS REALLY CRAP-3 instaed (Concept, copy and art)

   Drink some Growing Milk and try harder LOL

   Aug 30th, 2007

8. kre8tive

   well, if I missed the point here Patrick, so does the guys (and your clients). Based on the background you gave, it’s the client that chooses the results that relies on how they see or conceive from analyzing these shapes? Like: Mr. Client, here’s our solution, A 100 layout options with 5 routes and your problem is, you choose which one you like.There should be some body copy in the ad that explains it further, Pat.

   Aug 30th, 2007

9. Patrick Semaan

   Its Patrick Semaan. Milk help growing bones not brains, and growing bones does not help you do better concepts, copies or art. If milk help grow brain for you, then your not the type or audience we acquire, more or less, YOU DON’T COUNT.

   Aug 30th, 2007

10. Patrick Semaan

    Kre8tive, if you look at it quickly and just read it fast, you might miss understand it, but if you look carefully and take your time understanding, u wont go too far and just….get it or at least settle at a moment that is not confusion. I agree that it should have a copy that explains more, we were aware of that, but somehow the ad had a specific target audience.

    Aug 30th, 2007

11. kre8tive

    That’s how we creatives look at the effectivity of an advert, your ad has only few seconds to work., Im sorry but your ad failed.

    Aug 30th, 2007

12. ob1-w@n

    So it’s the all-too common concept of “is the glass half full or half empty”? But is a bit contradictory to the advertising principle. Given a product, the target market must be clearly and definitively identified and adressed at.

    Aug 30th, 2007

13. Patrick Semaan

    kre8tive, may I know your background please? I need to know what kind of creative I am having a debate with and what are your skills, experience and background in order for me take what you say into consideration.

    ob1, your still not getting it i’m sorry. You are on the wrong path.

    Aug 30th, 2007

14. kre8tive

    Patrick, you are talking to real creatives here with different backgrounds, alongwith my jedi friend Obi.. So it is important for you to consider our points of view for your own benefit, we understand for some people like you who are into creative practise, jumps into defense whenever being critised, it’s ok.. a part of the process, just take it positive dude.

    Aug 30th, 2007

15. ob1-w@n

    This is the problem with multi-cultural Kuwait. Everyone has a different point of view. What clicks for me doesnt make sense to the other. And what may be funny to me may be offensive to the other. What happens too often is ideas that may be too complex for the market will be (for lack of a word) dumbed-down to make it a bit …universal

    Aug 30th, 2007

16. Patrick Semaan

    ob1, you are on the right path now, thats exactly what is delivered here, that you might see these 2 images in different aspects or ways, the best of it is that no matter how you see it, there is no wrong or right to these, its not a quiz with a single right answer. What is there, is a result, after the fact (regardless of the nature of this result or what it leads to, because this is another subject). This is what we are saying in the ad.

    kre8tive, im sorry and with all due respect, but, you are still claiming for me that you are creative, “along with your friends”. Lots of people can claim anything. I dont deal with these or consider their opinions or critics, total waste of time. So bear with me and tell me more about you and where does your skills, education, background that makes you a CREATIVE come from.

    Aug 30th, 2007

17. adchemist

    Hay Patrick, Firstly you have to realize that you are in a small “cube” still before aquiring other peoples credibility on creativity and experience. With this attitude you will never GROW out from that 3 CUBES, thats why I told you to drink some milk and GROW before attempiting to act like David Ogilvy or Keith Reinhard (i you know them)

    Take a chill pill and try to grow out from the Cubes dude.

    Aug 30th, 2007

18. Whale

    Well this ad would require alot of copy beside it to explain this ad.. An ad should normally be easy to comprehend, should not take more than a few seconds to understand the concept, As I understand this ad was published without any backing with copy?? I am not too sure how many people would have understood it, Infact I caught the idea from the comments made by Patrick. Which shouldnt be the case… The ad reminded me of my lessons, This illusion was used to explain the working of our visual sense. The whole ad would have clicked with the right copy maybe or better visuals, the execution needs to be worked on..

    Aug 30th, 2007

19. Patrick Semaan

    adchemist, im still gonna aquire people’s creativity (if i feel I have to) and im good with the attitude and i still think the same about you, the way your commenting, well actualy, rubishly throwing useless words and non constructive comments, got me to have a clear idea of what you are. Prove otherwise and show some respect when you comment or at least “grown up” comments, until then, its not working for you dude, you need to get used to it.

    Aug 30th, 2007

20. Mark

    Sorry I didn’t get it also.

    Aug 30th, 2007

21. Patrick Semaan

    Im not surprised.

    Aug 30th, 2007

22. Mark

    Don’t take it personally dude, chill.

    Aug 31st, 2007

23. art

    lacks alot of art direction, the little retro circles in the corner dont ad much, but they take away alot more. as an image of an agency it should create – recreate something new not just take something that existed, change the copy and force some text to it ! very sad way of portraying an image of a company !

    Aug 31st, 2007

24. wakim

    Patrick I believe the ad looks neat but misses the point you’re trying to make. With the explanation you’ve provided you almost need a manual to send along with the ad. Sometimes over thinking a concept is as bad as not thinking of one. The agency ads of Y&R and Publicis posted earlier are excellent examples for your reference.

    Sep 1st, 2007

25. kre8tive

    Hey, that’s a nice idea wakim.. an ad with a manual attached to it.. that’d be cool.. LMAO

    Sep 2nd, 2007

26. Zex1

    Damn I missed a hot debate here :P

    Sep 2nd, 2007

27. addthinkers

    Its So Creative, it measures our eyes recognition Power and its connection with the Brain………….. I LIKE THIS ADD

    Sep 3rd, 2007

28. addthinkers

    it seems your add Agency is So opened to the core add development, and
    interact only with smart people,,,,,is this is your objective??? \
    i never sow this level of creativity in Kuwait!!! then its the right time to start

    Sep 3rd, 2007

29. Jaggo

    addthinkers = C3 managing director

    Sep 3rd, 2007

30. Patrick Semaan

    kre8tive, I still haven’t got an answer from you, regarding my question couple of days ago (comment 16)

    Sep 3rd, 2007

31. Jaggo

    Patrick and why do you think you are a creative?

    Sep 3rd, 2007

32. Patrick Semaan

    Jaggo = kre8tive’s personal lawyer? or representer?

    Sep 3rd, 2007

33. Jaggo

    If you are not going to answer the question I see no reason why kre8tive should answer yours.

    You shouldn’t have sent in your layout if you didn’t want people to provide you with feedback. Learn to accept critisism, 8 out of 9 people here didn’t get your layout so you have a problem.

    The target audience for your layout is not you, it’s other people. If you understand the layout and other people don’t, your layout failed.

    Other people in the creative field have given you feedback, now take it and see how you can improve your layout.

    Sep 3rd, 2007

34. kre8tive

    See the reviews on adblogarabia.

    Sep 4th, 2007

35. Patrick Semaan

    In my later reply I was being as Naive as you were with the comment you made on 29 (I dont like silly comments you see, sorry, might be wrong but that’s just me).

    Regarding the actual question, I got nothing to hide either about who I am, what I made of or from where or what makes me a creative person in the business, my name is there as well as website which has my portfolio, you can find all your answers on there.

    Now regarding critics and feedback, Im sorry but comments as on the 7th are critics? they are lots of other useless lines and words that “creatives” in here throw which make me doubt there capabilities or orientation for advertising or even design, I was explaining the ad in reply to the ones who did not get it, I was not forcing to say that YES, THIS AD IS GOOD, YOU BETTER LIKE IT.

    All I did is just asked kre8tive about his background and with some sort of links or just anything that can make me understand or believe or have a small idea about his claimed creativity and or skills or education or background, is that a bad thing? 90% of the people are anonymous here and 80% of them never post their materials (even though they say they work or own creative agencies). I think its normal for me to ask who you guys are (in terms of who you are in this business, what makes you say an AD is a FAILURE, where is your experience based, where does it come from), its very normal, I need to debate with people in the business, not normal audience or people who claim for the sake of claiming, that’s it.

    Im open to any critics (we were trained for these in education, remember?) ,if i wasnt, i would not have shared or posted work of our agency on here from the first place.

    Bottom line is, I cnt take someone’s opinion or critics in consideration (not saying I wont respect it), if I dont know based on what they rely their experience or where it come from. Harsh? well, I dont think so, its rather realistic and logic to me.

    PS, forgive my English if its not too clear, I am French educated, English is self taught.

    Sep 4th, 2007

36. ob1-w@n

    Patrick, some critics here are a bit too harsh but I see where they are coming from–the ad is half-baked and sorry to tell you, most people just won’t get it. What it needs is a headline before the puzzles that will tell the reader WHAT the puzzles are for and WHY does he need to answer them. The headline must be related to your punch-line “C Cube, Results oriented” in order to make the connection, hence, your ad will make more sense.

    Sep 4th, 2007

37. Jaggo

    You created an ad and nobody understood it, thats why the ad is a failure. It has nothing to do with individual tastes, work experience, university degrees or penis sizes.
    Sorry to burst your bubble but I checked your portfolio yesterday and if I was you I would start listening to feedback from other users. Harsh? Well, I don’t think so…

    Sep 4th, 2007

38. kre8tive

    Patrick, I don’t think my background is necessary.. It’s your right to take & reject sh*t from people here. If it’s a waste of time for you, then it is also for me. You are saying you are open to critics with backgrounds or knowledge where they come from, but ain’t this blog saturated with “names” of people we don’t know jacksh*t about? Your english needs work btw.

    Sep 4th, 2007

39. Patrick Semaan

    ob1 agree, the headline should be worked on better to explain better.

    Jaggo, its not about who underdstood it or not, I am talking about the silly critics and the way they are projected

    Sep 4th, 2007

40. Patrick Semaan

    ^ these has actually a lot to do with work experience, university degree (and penis sizes to you maybe). My website does not say I KNOW IT ALL, TOTALY CREATIVE MASTER, im still in the learning through experience process, i am constantly working towards better skills to deliver better work (just like you). Give me constructive feedback ill thank you, give me silly feedback, you wont like what you will read from me.
    Kre8tive, i’m working on my english, I said its not my main language, its self taught.

    Sep 4th, 2007

41. kre8tive

    Pat, what if Ob1 is a baqala owner and not an A.D.? and Jaggo’s your 40-year old gay neighbour who works at the post office and not a suit? and me, a sweating indian dude that sells dvd and not the one that people thinks I am? This is silly right?.. what if these people gives constructive criticism in their own different ways? (which you may find useful)—Sorry for making you as example guys, it’s fun anyways:-) So, what does it have to do with educational backgrounds, universities, penis sizes, degrees and farenheights?.. I don’t know… And you really have to work hard on your english. No french please:-)

    Sep 4th, 2007

42. ob1-w@n

    Seeing, the latest ad posted in this blog just might convince me to retire and just put up a baqala in my own country. I give up.

    Sep 4th, 2007

43. Zex1

    lol guys this post really attracted all the attention… and I wish it deserves it :P

    Sep 4th, 2007

44. Jaggo

    Ob1 are you by any chance looking for a 40 year old gay guy to help you run it?

    Sep 4th, 2007

45. Patrick Semaan

    Kre8tive, you can take critics or technical advices on your work from baqala owners and street DVD sellers yourself (if it works for you), I wont. If you are what you said above, say it, what ever you are, tell me, just do it instead of asking why or what if. You need to work harder on increasing your real personality’s strengths to face questions like the one I asked you and answer them instead of going around it. By the time my English will be good you might improve.

    Sep 4th, 2007

46. Burn Back

    Patrick my friend, the fact that you have to do a lot explaining in this forum shows a lot about your capabilities. But its nice to stick around, you’ll learn a thing or two. Open your mind classmate.

    Sep 4th, 2007

47. Mark

    Patrick I think the way you have reacted here towards criticism based on good reason shows us that you have issues accepting feedback from anyone. I know from my experience with you that you don’t take criticism very well at all either. Like some people above mentioned, you need to stop being so aggressive and open up a bit. You can’t get upset and grumpy every time someone disagrees with you. You also can’t attack them personally because they didn’t like your work. Your work is your work and you are you. When people criticize your work they aren’t criticizing you as a person but yet you take it personally and reply back with a personal attack like you did above with several people including me.

    I honestly think your work isn’t anything special and very safe, but, thats just my opinion, you shouldn’t take it personally and I shouldn’t need to show you my degree to tell you what I think. Life is like this, you will get people who don’t agree with your work and people who do, you need to learn to accept that. Hope this helps

    Sep 4th, 2007

48. adchemist

    Wow I start liking this ad after all your explenations on it. It’s really creative and very well layout. I like the Isolution (if you know what it is) and mmmm… probably you can prepare one cage for next LION in kuwait. I mean Cannes. Are you happy Dood?

    Sep 5th, 2007

49. kre8tive

    Mark, the way Patrick behaved on criticism is normal I think, for beginners. We all know that he’s just new into this creative game.. Yes, that’s right Patrick. You for me is a GREEN APPLE, a novice still to be circumsized.. it’s alright to behave like that, don’t take any advise from anyone, cool.. no problem because we can see it clearly aside from your amateurish work, very student by the way, the only thing that’s big in you is your ego, And (mouth) though a lot of work would be needed and you my young friend has a lot of things to learn. specially your english :-) I think you can train from my master Jedi friend OB1.. (whaddaya think, OB?)

    Sep 5th, 2007

Reply to “C Cube.. Results Oriented”