Oct 7, 2007

Boubyan Pre-Paid Gift Card

Boubyan card

ads2blog.com

11 Comments, Comment or Ping

  1. Marketeer Guru

    THIS AD IS MUCH BETTER THAN NBK’S!
    It is based on a more creative concept, and it speaks to the target market more clearly!

    Oct 7th, 2007

  2. wakim

    Well if we’re gonna keep on comparing every ad to NBK then everything is more creative. The Boubyan idea like so many others is USED REUSED AND ABUSED… I wish we could ban such ideas from our industry.

    Oct 7th, 2007

  3. lolita

    Well I Disagree with you Marketeer Guru, I beleive NBK’s ad is just more simple and straight to the point, their headline says it all. And if you call this posted ad “a concept”, this is very dangerous for the industry itself

    Oct 7th, 2007

  4. Samer

    i don’t read your point Marketeer Guru on the Target. I think showing this visual has limited it’s selling options coz this prepaid card in not only for this age group it could be for school and universtiy students as well

    Oct 7th, 2007

  5. adzzzz

    Agree with Wakim

    Oct 7th, 2007

  6. shooter

    and you need a huge suitcase to fit the card lol

    Oct 8th, 2007

  7. Marketeer Guru

    This ad is meant to position the card to kids due to seasonality (Eid). It is not a mutually exclusive situation.

    Oct 10th, 2007

  8. spikovic

    as you all know..detail is an important element in the industry of advertising. Since the ad has the “Ba3d” written in the left corner of the ad..i believe its a little early to judge..since there is “more to come”. Lets wait and see what is there to follow..maybe the rest of the visuals will target untouched market segments and add valueto the ad. So far, the card is too big .. nothing that resembles Eid..Plus parents are “out of the picture”. Hopefully it can be remedied in visuals to follow..

    Oct 10th, 2007

  9. Louai Alasfahani

    1- The ad template is not adhering to the CI manual

    2- The page twirl is outdated and is not well executed.

    NB. The photo is good and communicates the idea effectively.

    Feb 22nd, 2008

  10. PROPAGANDA

    it needs art direction,

    “VERY CHEAP “

    Mar 22nd, 2008

  11. Google

    So now we know PARAGON designed the branding manual of Boubyan Bank… good way to promote :)

    Oct 23rd, 2008

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