Enjoy Instant Benefits With BKME

Dec 4, 2007

Enjoy Instant Benefits With BKME

(Click to enlarge pic)

Client: BKME
Product: Fixed Deposit
Agency: FCB Horizon

Thx to sender

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16 Comments, Comment or Ping

Kre8tive

Ewwww…. could've used some other visual than this, disgusting!

Dec 4th, 2007
adchemist

…and there is a spelling mistake in this ad! anyone noticed:)

Dec 4th, 2007
just me

…look who's talking ;)

Dec 4th, 2007
wakim

What's going on guys! Disgusting??!! I think the ad is really nice but could afford less copy and a better looking baguette. I liked the use of the cliché in banking (wheat), but in a new way. Nice going Joe. ADCHEMIST can you highlight the spelling mistake, I couldn't find it OR are you still talking about the recruitment ad :0)

Dec 4th, 2007
"P"

Totally agree with Wakim about the ad being nice… BUT…

Every Lebanese person knows that Audi Bank's whole identity/campaigns/awareness is based on the wheat.

New way or not, another bank is using the wheat for a whole range of ads, so why do the same??

Dec 4th, 2007
adchemist

Wakim… I was just kidding, recruitment hit lol :)

Dec 4th, 2007
adchemist

Now seriosly there is a mistake. Why there is a space between WAIT and three dots!!!. Attention to the detail please:)

Dec 4th, 2007
wakim

bingo ADCHEMITS! you're hired as a copywriter :0)

Dec 4th, 2007
adchemist

Can I send my CV there now! lol

Dec 4th, 2007
theone

This logic is irrelevant. If a bank uses a certain visual it doesn't become his property. Should this be the case, then every ad in the world is just a copy of the other… (no space after the 3 dots, I can apply too). Before Audi bank, Fransabank used wheat in one of their campaigns, does this mean Audi bank is just a copycat? Tell me which one of you invented a new symbol? You all chose existing symbols which other people use. Nothing is new; the trick is a new combination of the old.

Dec 4th, 2007
just me

Peeps, it is french bread I see.. BAGUETTE as Wakim said. Why insisting on wheat? Wake up and smell the bread.

Dec 4th, 2007
"P"

Dear TheOne,

I know that the wheat is not the property of Audi Bank, but since that bank is using it extensively in all its ads and within its logo at times, why do I need to go in that direction? Besides, you can see in that ad's background the wheat field with the shot emphasizing on one in particular… exactly like the Audi bank Ads.

I'm not saying "Don't use the wheat!". All I'm saying is that, if you wnna use it, don't go in the same direction as others, eventhough you have something new added!

Dec 5th, 2007
Kre8tive

Should I call Joe La Pompe on this issue?

Dec 5th, 2007
just me

Welcome back! What happened A2B?

Dec 8th, 2007
a2b

JUST ME.. it's a loooonnng story.. in brief, it's some complicated technical issues that we're still trying to solve

Dec 8th, 2007
Moey

FCB… try to give the bank more time

Dec 8th, 2007

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