Dec 22, 2007

Holiday Sale Season

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(Click to enlarge pic)

Client: Ali Abdulwahab
Project: Sale Campaign
Agency: Horizon FCB

Thx Ramy

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10 Comments, Comment or Ping

  1. kre8tive

    Looks like Las Vegas to me.. Very amateur, Sorry Ramy.. Try harder:-(

    Dec 22nd, 2007

  2. the1

    Nice ad Ramy. It's a fresh and new way to say sale. Never seen anything like it. Art direction could have been better, it's a bit dark to me, but nice approach for the most used and abused brief in Kuwait: Sale!

    Dec 23rd, 2007

  3. kre8tive

    Ramy, could you explain how the hell did you end up doing this cr*p? I mean I agree that it is something that's never been seen before but is it on track? How do you visualize "HOLIDAY SEASON SALE?" with laces that looks like a head dress of those KonKan Dancers at Vegas? Miss the spot, boy! What about the SALE of Ikea? Come on, people… These are below average works and NOT the kind of stuff that would be coming from a great agency like FCB.

    Dec 23rd, 2007

  4. kre8tive

    Ramy, Have you thought about using the actual products from TAF like shoes and formed them like frosts dropping? and arrange them like patterns on your wintery background? OR you could use your laces and form them into something creative that represents holidays like a christmas tree? That's what I thought, (THE1… I do give constructive comments, yknow)

    Dec 23rd, 2007

  5. Samer

    i like it.. at least it's never done before and full of life with all these colors

    Dec 23rd, 2007

  6. the1

    I understand by holidays both Eid + Christmas. Is that right Ramy?

    Dec 23rd, 2007

  7. bob

    ALTHOUGH ITS A GOOD WORK CONSIDERING ALL THE STEREOTYPE SALE ADS THAT WE SEE AROUND, BUT I GUESS ITS QUITE SIMILAR TO SOME MC DONALD AD THAT WAS DONE BEFORE FOR EID CELEBRATION WHERE THE FRENCH FRIES WERE SHOWN COMING OUT FROM THE SAME PLACE AS THE SHOE LACES IN YOUR AD. THE FRIES THERE WERE SHOWN FORMING THE 10 FINGERS OF OUR TWO HANDS IN A WAY LIKE SOMEBODY MAKING A DUA. EVEN THAT AD HAD THE SAME BLUE SKY LIKE YOURS AS ITS BACKGROUND.

    WHAT DO U THINK, WAS THAT YOUR SOURCE OF INSPIRATION FOR THIS AD????

    Dec 31st, 2007

  8. kre8tive

    Bob, are you okay? You forgot to release the unlock on the caps button…

    Dec 31st, 2007

  9. yousef

    nice idea but execution … as we can see they repeated the ropes and they just changed the tone …

    Jan 2nd, 2008

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