Leo Burnett Kuwait has been appointed by Nando’s restaurant to develop the launch campaign and ongoing brand building communications for the South African restaurant chain known for its flame-grilled chicken. One key element of the multimedia communication program will be a viral marketing campaign, the first to be executed in Kuwait.
Source: ameinfo
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3 Comments, Comment or Ping
amer
“One key element of the multimedia communication program will be a viral marketing campaign, the first to be executed in Kuwait.”
In other words theyll use bloggers and the internet and supposed word of mouth to publicize this.
Dec 23rd, 2007
???
I think that they have already started with their campaign ages ago.
Check this out http://www.chickenpower.org
Dec 23rd, 2007
momo
isn’t NANDOS a Portugees restaurant ?
Dec 24th, 2007
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