Appreciate Water as Much as a Fish

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Creative Agency: Paragon Marketing Communications, Kuwait
Creative & Art Director: Louai Alasfahani
Copywriter: Louai Alasfahani
Typography: Louai Alasfahani
Account Manager: Diana Dimitrova

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22 Comments, Comment or Ping

  1. Grand Prix winner at the Sumo Awards

  2. or was it called Sudoku Awards? Oh no, now i remember.. Summit Awards!

  3. Kre8tive

    Stinks like a fish. Too tacky, Too old. I wonder why A2B even call it creative agency. This is a job of a freshman in advertising (not even)

  4. Kre8tive

    ‘Liked the SUMO awards, Mark.. lol

  5. HAHAHA! good ones mark

  6. kre8tive

    How about “Grand Prix Winner at the SUBZERO Awards”?

  7. kre8tive

    hahahahahahahahahahahahahaaaaaaaaaahhhhh!!

  8. Zeid Nasser

    I am quite surprised at how much anti-Paragon sentiment there is in Kuwait ….

    Surely, no agency deserves that much ‘hate’.

  9. we don’t hate paragon, we just like to make fun out of it.

  10. kre8tive

    … as much as Paragon makes fun of others’.. we are just giving them back the favor :-)

  11. J.D.

    Well … it’s funny how you JOKERS forgot to mention that “returning the favour game” started when Paragon just showed everyone how FULL of COPYCATS is “advertising” in Kuwait by publishing AWRAQ…

    You must remember AWRAQ … if you don’t I’ll send you a copy ;)
    It was full of stolen LOGOS, ads, ideeas presented next to the ORIGINAL ones… etc

    And guess what … they didn’t even mentioned which ones are ORIGINALS and which ones were STOLEN …

    But the Kre8tors of STOLEN ideeas suddenly felt their pride hurt … I WODER WHY!?

  12. kre8tive

    JD you got a loud mouth,(I like that) but I think you should stick with your spelling first before you try throwing salt.. Paragon was not the first, infact Arabad came with the idea and had a page for that particular issue long before Paragon did (if you don’t have a copy, let me know and I will send you some) btw, we prefer JOELAPOMPE instead:-)

  13. FYI Kew8iffffffff; what was published by ArabAd was a direct contribution from me ;) so check your sorces first…then shot off your mouth…any way i am happy to see that i am coming through to you…one way or another.

    on a seprate note, thank you JD for pointing out to everyone the REAL reason Paragon/me are so popular perhaps now they can get it…i hope.

  14. Kre8tive

    Oh so you’re back, Louai! I know it was published in Arabad, I have my sources, thank you:-) Speaking about the ad, well.. Honestly, it was weak.. It would work for a poster for a inter-school campaign. If you are going to create an awareness nationwide or regional you have to get way better than this, make something that would move people or at least think… through powerful ads not with student work. Show us the real reason why you are so popular, as you said you are… Are you popular?

  15. can’t you see the problem with colors louai?

  16. student’s portfolio?

  17. Awarded Silver at the 2005 KAAA (Kuwait Arabic Advertising Awards)
    Jury: Waleed Azzi, Dr. Adel Al-Wugayan, C.P Rao, Lari Balishko, Safwat Al Aalem, Kenn Hassall, Abdulrazaq Al-Shoshan.

  18. Louai getting a silver or gold at the KAAA is like getting a gold or silver at the Summit Awards, it means very little. Nothing to be proud of.

  19. kre8tive

    True indeed, Mark… Let’s talk Cannes, Clios, Effies, and the Lynx, not just some small time “abou ali awards”.

  20. the fish and the water color, have something flishy about them.

    it is a matter of color levels and quality of work!

  21. Mark…the “Abu Ali Awards” as you referred to them are listed on the IAA global website…and indorsed by the IAA biggest chapter (IAA UAE chapter) which is the IAA world president chapter (Mr. Joseph Ghosoub).

    Plus your agency network has participated and won so many of them…and has participated every year since its inception back in 2005 (including this year)!!!!

    Why are you participating if it is SO insignificant “Abu Ali Awards”?!!!!

    If you strongly believe in what you say…why don’t you practice what you preach? ;)

  22. spikovic

    the strength of a campaign/ad whatever it is..i believe is based on results and impact. and since nobody gives a shit about water consumption in Kuwait (till today) and that no achievements/impact were tangible on the ground (till today) so i believe even after 1000 repetitions of this ad..it still wouldnt instigate wise consumption of water..louai..go home..or find another job..i know a falafel place openning up soon ;) and its near Al Bustan..need a hook up???

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