Jan 16, 2008

Stop Smoking

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Agency: TBWA\RAAD\AFYOUNI – Kuwait
Creative Director: Ali Roumani

Thx to sender

9 Comments, Comment or Ping

  1. Mark

    And the message behind this is what exactly? How is this going to stop people from smoking?

    If Paragon had done this it would have won a summit award.

    Jan 16th, 2008

  2. Kre8tive

    “DON’T SHOW WHAT YOU SAY, AND DON’T SAY WHAT YOU SHOW” Learn from these, Ali. (LOL@Mark’s Comments)

    Jan 17th, 2008

  3. wakim

    Since the time was already spent on doing an awareness campaign (which by the way is the easiest subject to be creative at) they might as well have done something new… too bad for the time wasted!

    Jan 17th, 2008

  4. Kre8tive

    I found it very brave to call themselves “Creative Director” wherein they can’t even make a simple student job… work! These guys have a very long way to go in terms of Creativity, so sad.

    Jan 17th, 2008

  5. adchemist

    ….and look at the model. he is from Somaliya lol

    Jan 17th, 2008

  6. Mai

    adchemist: LOL

    I think they say u should not show the action as it has bad effect, this will encourage ppl to smoke :s

    Jan 17th, 2008

  7. Real Creative

    you know whats so funny ? the smoke coming out of the head is not dramatic anymore as much as cool to look at, which will make me actually spark a big fat joint rather than a cigarette.. i think this ad should be reversed and sponsored by Marlboro as an invitation for some sort of rave party sponsored by Marlboro.. and i think it would be such a cool invitation without the red..

    Jan 17th, 2008

  8. Moey

    I don’t like it

    Jan 19th, 2008

  9. Jean

    Smoking is a tough one people- When you have been exposed to smoking and anit commercials for years- you need something to slap you in the face, make you sick, or just consider the people around you at least for longer then a day or week

    I think you can not really be ” off the charts here in Kuwait” considering government restrictions of whats exceptable in terms of visuals. If we had the green light such as the UK, Australia and the US we could be left to our own devices and surely give people a wake up call.

    Me personally- I would love to see a porn star in the act- being hooked onto a oxygen tank, and her partner with a tube out of his throat.

    Headline: They didnt realise that smoking could affect there performance.

    Guys, none the less- respect.

    Feb 12th, 2008

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