“Get Blown Away” with Sony Explode

Jan 28, 2008

“Get Blown Away” with Sony Explode

(Click to enlarge pic)

Agency: PENCIL Advertising
Client: Supplying Store Co.
Released early Jan ‘08

24 Comments, Comment or Ping

adchemist

Good Concept and little bad Art Direction. Go Gilbert Go…u rocks man

Jan 28th, 2008
Kre8tive

Are these guys from Singapore or what? lol….

Jan 28th, 2008
Mark

The blown away idea was created by Maxell I think in 1979. They’ve recently brought back their blown away campaign.

http://images.google.com/images?q=maxell+blown+away

Jan 28th, 2008
Kre8tive

Cool. i’ll give Gilbert & the guys 6/10 for this one.

Jan 28th, 2008
"P"

I still remember the Maxell TVC!!!
Wasn’t the same concept also used by Michael Jackson in the video clip of Black or White featuring Macaulay Culkin in 1991????

Jan 28th, 2008
sami

hey
i have Q
do all big banks /companies in kw outsource it Advertising Operations to a dedicated ad agency?
I am working in a new concept in advertising and would not like to deal with different agents for different companies
do banks/company buy advertisments directly?

Jan 28th, 2008
just me

Used and abused…

Jan 28th, 2008
Moey

I like Gilbert’s work. I’d give it 10/10

Jan 28th, 2008
Mark

10/10? So this is the best ad you’ve ever seen Moey?

Jan 28th, 2008
Kre8tive

Sounds interesting, Sami? Wanna share it with us?:-P

Jan 29th, 2008
Moey

Mark, 10/10 is for Gilbert :)

Jan 29th, 2008
akram

i think there is no effect for sound..!!
i didn’t like this one.. bad idea

Jan 29th, 2008
nomAD

5 out of 10!

pros: i like the guts considering it’s made in kuwait; good layout

cons: from another angle, the idea is the last option for creative people. it’s like seeing pencil from a pencil - and that’s not creative from creatives’ viewpoint; middleweight art direction i don’t like the “hey photoshop” texture of the road, image quality of the car can be improved; vanishing shadows of the chucks’ laces?

remarks: this ad will strike higher if it was a superglue ad. on the otherhand, it’s better than most print ads i’ve seen here in kuwait

Jan 31st, 2008
Jean

I have a few problems with this ad; Concept is cool, but direction is a little off.

1. What crappy car is that supposed to be? Honda Prelude or Accord- it’s a little too from about early 2000 as well.

2. I am/was an owner of Sony explode- circa 2000 but, dropped it. So I am familiar with the product. Also why are you using old style boom box without including the amp, red lights, etc? Honestly this looks like a home made ghetto box and 1000 watts is piss poor to blow anything away especially from Sony.

3. Sorry bro, just a connoisseur of sound systems and feel that as a consumer in the market- I would not be impressed or convinced.

My bad.

Feb 19th, 2008
Mark

I think the car is an old peugeot 406

Feb 19th, 2008
Louai Alasfahani

way to gooooooo Jean…

Feb 21st, 2008
Louai Alasfahani

Moey has a crush on Gilbert…..work ;)

Feb 21st, 2008
Louai Alasfahani

make that…unpulished work :)

Feb 22nd, 2008
Moey

It is published Louai :)

Feb 22nd, 2008
Louai Alasfahani

Moey…prove it…when and where was it published? Enlighten us please.

Feb 22nd, 2008
Gilbert Semillano

Al Wassat/ page 9/ 15th January 2008/ Tuesday.

Apologies accepted Louai.

Feb 24th, 2008
Mark

hehe goog one gilbert!

Feb 24th, 2008
Moey

LOL, Louai… need me to prove something else?

Feb 25th, 2008
Louai Alasfahani

Yes…prove your integrity.

Mar 7th, 2008

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