1. Moey

   mmmm

   Feb 25th, 2008

2. Mai

   Cool. What is their service?

   Feb 25th, 2008

3. samer

   Academically speaking, the whole point of advertising is to generate curiosity and traffic more than to sell the product MAI. I beleive that this branding falls under the “generate traffic” aspect where by it really pushes u to go to the branch and check the product out..

   Feb 26th, 2008

4. donalep

   lets be logical…how much is al jazeera ticket max will cost u to fly 2 ur country??
   not teasing enough…and sooo used and abused idea, Visa promotion 3 years ago had almost the same shot!!

   Feb 26th, 2008

5. Mai

   Yes, that’s why I am curious to know the service :D

   Mar 1st, 2008

6. Nasser

   In the battlefield of share of mind…

   Definition, from the new shorter OED
   Advertise: “ make an announcement in a public place; describe or present goods publicity with a view to promoting sales”

   In the light of the above definition, I believe it is safe to say that the NBK poster is more towards branding than promoting a benefit.

   The market place gets tougher every day and the battle on share of mind is blazing. It about survival or death, and under these circumstances, every weapon counts. In NBK case, the window of NBK branch is the firearm and the poster is the ammunition and both have been used wisely to endorse NBK image.

   A closer look to branding will take us to more “objective” judgments. Seeing advertising is not about looking at artworks, it is more about observing the whole set of elements involved in the process including the motive behind using a specific tool.

   In NBK case, using the branch window might have financial reasons, but it is still a brilliant way to visibility, which answers more than one of the six questions related to branding. Competition of recognition is old as heraldic banners of legions in the battlefields of ancient Rom. In a modern market place, the world of enterprises, what was once heraldry is now branding. And in branding world, whatever form is used, whether it is emblazoned on a flag, or mounted on a branch window, it is a bout branding as long as it can instantaneously trigger recall “ It worked with me” and arouse emotion.

   Mar 2nd, 2008

7. "P"

   Nasser… I see your point…
   BUT
   Do you know why most banks are now having huge windows/façades at all their branches? Why don’t they have those heavy steel doors and steel bars that protect their branches?
   The whole point is transparency!!!!! Because in the consumers’ subconscious, having those huge façades insinuates the idea of transparency… that the bank has nothing to hide from it’s consumers…
   Now… How does covering those same windows with gigantic stickers still serve that same purpose?
   For me, although they triggered a sense of curiosity that might not necessarily push me to go in and ask about the service, it doesn’t help with the bank’s image at all!
   That’s a big NO NO for me!

   Mar 4th, 2008

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