The Hunter of Lion Bar
A friend of mine sent me this link to post it. While working on it, i noticed this “rational copy” on [Youtube]. I thought of posting it here as well for the record.
Rational:
“Lion Bar was a 70’s wild child that was aimed at young men who never thought about the amount of calories they’re chewing down. Unfortunately, the target audience grew up into a world surrounded by health conscious choices. The only people picking it up were part of a Lion Bar cult.
JWT Kuwait’s challenge was to modernize Lion Bar and make it appeal to today’s young men.
Lions reigns supreme over the animal kingdom; it is of no surprise that they are one of the most sought after animals on earth.
In this campaign, JWT Kuwait quirked things up by spinning an analogy around the hard-to-get beauty of a beast and Lion Bar. These off-beat, National Geographic-esque TVCs feature Lion Bar enthusiasts or rather, Average Joes, that adopt the traits of professional hunters who are famed to go to extreme measures to capture their prized prey and taxidermists who work skillfully to recapture the wild essence of the animals they preserve”.
(11 votes, average: 2.91 out of 5)
Thx Mark
7 Comments, Comment or Ping
Moey
I like it!
Mar 12th, 2008
Louai Alasfahani
Would you have liked it if it had other initials than JWT, like say FCB or DDB or any other combination of 3 letters?
Stop :p behinds I don’t think it will get you a raise “Butt” who knows if you do it long enough!!!
On a positive note I have to admit that I do generally admire people with loyalty to their employers…but I admire most people with ethics.
Mar 12th, 2008
Moey
What are you trying to fish here Louai? I’d have liked it if it was any agency’s if it was good.
Mar 13th, 2008
Louai Alasfahani
So in your “professional” opinion…this is good?
Mar 14th, 2008
Moey
It is good, it should have the “National Geographic” look and it does, the colors and the voice over as well Louai.
Mar 15th, 2008
saggi
The idea was nice, but I lost my interest after Mr. Ahmed puts the Lion Bar in to the cage. Everything before that was going perfect.
Putting the Lion Bar into that tiny cage was like putting a dead rat inside. Should have given more respect to the Lion Bar.
Mar 15th, 2008
darkwolf80s
THat was hilarious yet AMazing!! i love it!!! This would be a great Ad if they had better camera, change character, better clothing and making the chocolate bar ROar when he gets near but then picks it up and struggles with lion and place it inside that tiny cage.
Jul 24th, 2008
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