Be on The Safe Side

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Agency: Memac Ogilvy Kuwait
Creative Director: Eli Bouchaaya
Art Director: Amadore Caseras
Graphic designer: Majed Sawas
Copywriter: Eli Bouchaaya

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1 Star2 Stars3 Stars4 Stars5 Stars (11 votes, average: 2.82 out of 5)

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28 Comments, Comment or Ping

  1. Not quite. It’s a bit raw to me…. It should have been:

    -The Wheel inside the condom itself to show being covered and safe, not the packet!

    -RED means in a way “AIDS” specially if it’s condom (pack)

    Goddammit! Where’s the Burgan Bank Campaign?!!!

  2. adchemist

    Burgan Please;) whadya think Girl:) grrrr

  3. imily

    It’s an shitty concept and art direction…..
    what’s the hell here?!! it’s crap, memac?!!!!!

  4. 666?

    Imily: probably you can say witty…and when it is…probably you”ll be in 666..:-)

  5. adchemist

    A concept born in a “nothing to do working hours”, then a mobile shot, taken by a trainee designer and he don’t know there is some thing called art direction. Then he decided to publish this crap here under a GREAT NAME OGILVY, David Ogilvy will throw himself thru window if he still alive in this world, after seeing this work!!!

    Creative Director: Fired
    Art Director: Send him to the Art School
    Graphic Designer: Learn Photoshop please
    Copy Writer: A for Apple, B for….

  6. 666?

    New: Thanks for following me and for WASTING your time. My level of thinking is bigger than your [A]…truly you are a beginner “new”. Have some logic about the ad…

  7. RO

    Hmmmm….used idea. Saw the same thing in New York Festival where there was a tyre inside the condom wrapper. That ad was for Good Year tires. No offense to anyone…just an observation

  8. RO. please place a link to the ad you are refering to.

  9. Ro

    I looked for an online link Louai, but couldnt find any. If someone could tell me how to upload a pic, i would’nt mind scanning it and uploading it

  10. WOW “New”…

  11. Why wasn’t I surprised?

  12. RO

    The the link that “NEW” posted is the same one I am referring to. The ad with the blue wrapper is featured in the New York Festival but strangely enough, the client is listed as Goodyear, not Dunlop. (Prolly same manufacturer)

  13. spikovic

    i think that the team behind this work should read more, study more, observe more, and design a lot more..before entering the world of creativity..take your time..there are plenty of days to come!! its never too late :)

  14. M.Z

    Be careful memac ….. u r not on the safe side at all ….. loooool

  15. i dont belive this…..Ogilvy and Arab Ad

    are you kidding me…oh dear

  16. instead of featuring this ad on Arab Ad copycat section they actually endorced the ad!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  17. zis is anozer case of zee blind leading zee blind my fghend, no.

  18. spikovic

    exactly Louai..its the blind (louai) criticizing the blind (Elie)

  19. spikovic :)

    Once I finish the final touches on my blog then…we will see who is truly blind ;)

    I promise you (and everyone out there) that it wont be long now.

  20. adchemist

    loui, I am waiting your BLOG, will be nominated for Cyber lion? LOL

  21. No Adchemist my blog will not get an award…however it will stop all you copy cats from getting awards once and for all.

    It will be the pre-judgment tool for all the upcoming award competitions; locally, regionally and internationally.

    So I guess you should stop blogging, start reading and working your assess off cause you will soon be exposed (for who you really are) and will have to REALLY work for a living.

    Now run along.

  22. spikovic

    louai..really?? we will have to work for a living??? is this why the word is on the streets that you will be closing down soon?? did u run out of ideas and eventually ran out of clients too?? :P

  23. Spikovic i dont know what “the word is on the street” - as unlike you i live in a home ;)

  24. There’s a huge setback to that…. you might get sued by those agencies you’re trying to hit. So don’t act smart, Picasso. You should be aware of that Dumbo.

  25. why are you worried Kre8ifffff?

    oh you are worried about me…how sweet :*

    NB. Dont worry about me…i have a great lawyer - so knock yourself out DUMB o SHIfT.

  26. YES I am worried about you, Picasso…. I just don’t wanna lose a good enemy for acting smart making a stupid blog… we need you here, we need a clown at A2B……ROTFL

  27. spikovic

    a good enemy??? come on cre8tive…y u coming ez here?? :P this is no place for compliments..lol… and Louai..oh that thing you call home.. tic toc..tic toc..

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