1. RajQ8

   I feel that it was not a strong communication. I should have images which are instantly recoognized and seen everyday to make it a more powerful message.

   Mar 30th, 2008

2. Mark

   RAJQ8 could you give an example?

   Mar 30th, 2008

3. wakim

   Nicely executed (outside Kuwait)… the idea is not bad but I wish you could have used characters with a stronger color reference such as “little RED riding hood” (it’s part of the story)… although a frog should be green but we’ve never referred to him as Kermet the GREEN frog, or the GREEN ninja turtles…

   Mar 30th, 2008

4. peter

   Nice work guys,

   Mar 30th, 2008

5. Mark

   Wakim: Point taken but you don’t really want to spoon feed people that much. You don’t have to take “red riding hood” who wears a “red” cape and change the color. Everyone already knows the hulk is green, or that ninja turles are green even though they are not called The Green Hulk or The Green Ninja Turtles.

   Mar 30th, 2008

6. wakim

   Well it’s not about spoon feeding but rather dramatising your idea with much more relevant visuals. Ninja turtles could be any color but little red riding hood has to be red otherwise the title has to change. The whole point is to dramatise, you have a nice idea to start with, I just feel it needs to be taken a few miles further.

   Mar 30th, 2008

7. wakim

   another example Mark is “goldilocks”… they have to be gold!?

   Mar 30th, 2008

8. spikovic

   good job :)
   Mark and your team..keep it up ;)

   Mar 30th, 2008

9. jayson

   nice :) … but why in the kitchen? (#3)

   Mar 30th, 2008

10. jayson

    heheheh.. just found the answer :)
    http://www.adblogarabia.com/taiba-hospital-color-blind-kids-can-see-color/#comments

    Mar 30th, 2008

11. Mark

    Wakim, you need to just keep it simple.

    You don’t need Red Riding Hood for people to get that we turned the red to blue, you don’t need Goldilocks for people to get that we turned her hair red from gold. Frankly if we actually used those 2 characters the campaign would have been lame and boring.

    And FYI, the Ninja Turtle can only be green, you need to watch the cartoon ;)

    Mar 30th, 2008

12. imily

    Hi guys…
    It’s so normal idea, and there’s nothing called creative work…
    This called “BASIC THINKING”, The creative director has to think deeply to solve the solution, for that subject it was better to think emotional direction, to show what’s the RESULT of colour blind, i think that direction will give the effection will lead the parents to check thier children’s eyes. About the art direction, i didn’t see any art direction touch, sorry MARK, it was my opinion, thanx

    Mar 30th, 2008

13. imily

    more clarification…
    The communication message has to be for the parents not for the children, many parents will see the ad or the poster and will not understand it, because it’s not their concerns with the cartoon as the creative director think, the changing of cartoons colour will not be the eye catching in the ad, thanx

    Mar 30th, 2008

14. Moey

    I love the ideas of using toys, reflects childhood, very impressive.

    Mar 31st, 2008

15. saggi

    Nice work. I dont see anything wrong in this ad. The color theme reflects the color blindness and plus toys make it more related to the kids.

    It is different. Thumbs up for JWT

    Mar 31st, 2008

16. kre8tive

    COOL WORK, Mark and the guys!!… My type of thinking.. And to all the haterz… Imily STFU… I think you don’t know sh**tes…so chill, the guys have guts creatin’ and I adore that.. Respect goes to JWT!

    btw, doesn’t TAIBA logo in a way looked like transformers logo?
    -my 2cents

    Mar 31st, 2008

17. Mark

    Ok i just found out 2 of these 3 ads got shortlisted at the Dubai Lynx (spidey and hulk didn’t make the cut). Really tough competition, you guys need to check it out:

    http://www.dubailynx.com/news/index.cfm?newsid=26

    JWT Kuwait have 3 short lists in total.
    Short lists for Interactive and TVC categories still haven’t been released so our fingers are still crossed..

    Bates Pan Gulf Kuwait also have 3 shortlists
    FP7 Kuwait have 1
    P&A Kuwait have 1

    Fight for creative agency of the year is between JWT Dubai and FP7 Doha.

    Mar 31st, 2008

18. RajQ8

    I agree with Imily. I was trying to say that the colours of the objects have to be obvious to all, such a green leaf, red rose, yellow sunflower, orange orange, purple brinjal, etc. or being in Kuwait you could have used the Kuwait flag.

    Apr 1st, 2008

19. RO

    Love the ads.

    The only thing missing is a call for action. Is it an awarness campaign?? Can Taiba do anything for kids with color blindness?

    Apr 1st, 2008

20. Mark

    RO click on the layouts for the call of action.

    Apr 1st, 2008

21. RO

    oops…silly me….how come i didnt see that before.
    Nice job guys!

    Apr 1st, 2008

22. Moey

    Mark, I think JWT is going to win over doha’s FP7, fingers crossed. the work is honestly worth it!

    Apr 2nd, 2008

23. Mark

    This campaign ended up winning a bronze at the Lynx. We ended up with a total of 2 bronze, one for colorblind, one for the Lion bar tvc and a gold for the Zain eGO launch interactive campaign.

    Apr 2nd, 2008

24. KJ

    Congratulations JWT - Kuwait!
    keep the creativity flowing… :)

    Apr 3rd, 2008

25. wakim

    Mabrouk JWT, well done.

    Apr 3rd, 2008

26. Louai Alasfahani

    congratulations to the winners from Kuwait at the Dubai Lynx.

    Apr 3rd, 2008

27. kre8tive

    Did Louai and his Paratroopers win any LYNX?

    Apr 3rd, 2008

28. mark

    no, but P&A won silver in the integrated category
    http://www.dubailynx.com/winners/integrated/win_3_1.htm

    Apr 3rd, 2008

29. kre8tive

    Oh i c…. well, it is no wonder why Picasso Ad Agency didn’t get any LYNX…Nways, Congrats to you Mark & your team!! Big Up also to P&A !

    Apr 4th, 2008

30. Moey

    Congrats Mark

    Apr 4th, 2008

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