1. kre8tive

   wtf?……

   Apr 9th, 2008

2. M.Z

   is this publicies work !!!!!!!!

   Apr 9th, 2008

3. imily

   Shit work publicies…
   It’s unbelieveable shitty campaign…
   No concept, no art direction, it’s nothing……
   all stuff of the publicies have to be dimissed with the client service who’s working on that client, it’s really shame

   Apr 9th, 2008

4. Hawk

   you ppl could at least spell the name right.. its Publicis Graphics..
   now say that with a smile :) on your face.. yeap, just like that.
   by the way, its committee and not commiti

   i think someone hates the “client service” or is it envy??

   waiting to see your work IMILY, your concept, your art direction, you’re nothing

   * Funny thing that MZ spelled it wrong too..

   Apr 9th, 2008

5. Hassan C.D

   I believe publicis has gone down the drain with such a campaign. Im really sorry for the client for buying into this idea. He should probably wake up from the comma and discover that a proffesional creative director should never have thought of such a concept, if theres a creative director in the first place hahaha. I’m 100% with you imily

   Apr 10th, 2008

6. Louai Alasfahani

   Considering the type of ads within their category and their own previous work…I say it is a step in the right direction, and let’s not forget that it did get published :)

   Apr 10th, 2008

7. Louai Alasfahani

   Category = Insurance
   Their own previous work = Gulf Insurance

   Apr 10th, 2008

8. a2b

   imily & Hassan C.D, no personal attacks. Plz stay on topic and productively discuss layouts and not the people or agencies behind it . Thx

   Apr 10th, 2008

9. M.Z

   “Hawk” Are u working as a spelling manager ….. :) any ways at least could u please explain the concept coz i don’t think that any one understand it !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! looooooooooooooooool

   Apr 10th, 2008

10. spikovic

    M.Z. and Imily..since both of you have the same style of nothingness, and since both of you didntget the idea and the communication used in this ad, did you try going to school?? When asked, people within the GIC organization, stated that policies were sold and that calls have been raining. since the ad did result in $$$$ then it must have been successful in a way or another..
    shall anyone here have any more comments, dont be shy..

    Apr 10th, 2008

11. Hawk

    Nope, not a spelling manager but at least i made you check your spelling twice b4 you sent your last message..”understood” :) :)

    if you did not get the concept:

    1) that does not mean that no1 else understood it
    2) why bother and explain it to you..its so easy..look again, and try to understand

    in all cases, writing about it means it was worth while

    thank u

    Apr 10th, 2008

12. spikovic

    I have to agree with Louai..its a step forward…;)

    Apr 10th, 2008

13. ispin

    i love this ad
    so strange yet so strong
    then no wonder people called
    simply effective
    it could be innovative

    nice comment imity n hok:) so constructive

    Apr 10th, 2008

14. Pinko

    Hassan it see,s like ya have no freaking idea about what creativity means..

    I feel sorry for you Mr. jealous :)

    Apr 10th, 2008

15. kre8tive

    PG is going ATL, what a move! Finally!

    Apr 10th, 2008

16. Naser

    On the art of marketing and another kind of art

    “Debating against him is no fun, say something insulting and he looks at you like a whipped dog.”

    Harold Wilson

    Debating is no fun. But this is true only for those who did not learn the art of debating. It is no fun for those who are not equipped to peruse a discussion to the end, and for people who don’t have the intention to reach a result. Viewing the notes on GIC campaign made me feel sorry about the level “discussion” has been reached on this blog. And wonder if it could go more down.

    For people who are specialized in communication, I believe most of contributors have made only a single point clear. That they don’t master what they claim they specialized on, communication.

    A short note on the campaign before moving on. For a launch, the GIC campaign provides all 3 elements of a successful launch effort. I leave it to you to guess them. However, obeying laws of aesthetics, especially those related to marketing, force me to agree that a better execution was necessary. I trust that an agency in with a tremendous experience and impressive heritage as Publicis is not to be judged based on personal taste. And this brings us to the core of this note….

    Allow me to make a suggestion concerning the course debating takes on this blog. There are rules for debating to be followed if you want to make use of your time and of this blog. Here are some of them:

    a. Define the objective: know where you want to reach
    b. Clarity: avoid use of terms that can be interpreted in different ways by different readers.
    c. Evidence: use objective evidence to support your opinion
    d. Emotionalism: Avoid emotionally charged words. Words that likely produce more heat than light
    e. Quit pro Quo: present your argument once at the time and reply in the same way.
    f. Causality: if A happens and B happens afterwards it doesn’t mean that A was the cause is B. Example, if an agency has produced a bad work “ in your opinion” that means it is automatically went down the drain.
    g. Innuendo: capitalizing on popular prejudices or personal taste will not stand a chance against rational attacks.
    h. Be sure of your facts: check your sources more than one time.
    i. Understand your “opponent’s” argument: It will help you strengthen your position.
    j. Avoid imputing ridiculous or malevolent claims: character attacks are not the safest way to a positive result.
    k. Regression to the mean: Rather than a general statement use a specific example.

    Finally and most importantly: I: open a debate with open mind, tolerant heart and a determination to learn from the experience, even you consider it negative. End of the day, each new input, idea or opinion does matter, especially for people who are specialized in communication.

    Wish you all best luck and please accept my apology for the long text.

    Apr 10th, 2008

17. M.Z

    1.“spikovic”

    yes I agree with ur opinion coz yes sometimes ugly ads gets results….I have seen this so many times … :)

    2.“ Hawk “

    by the way I did not ask u to explain the concept for me coz yes I know what is the concept there but I was asking u to explain it so if people saw the ad @ least will get the idea of the art concept ….. by the way if u considering the ad that people need to look on it more than one time to understand it is a perfect ad so I think u r the one who should start thinking twice n everything u need to do

    3. With all respect to publicis group…. I’m not evaluating publicis coz yes they are big and they are one of the stars of advertising and marketing around the world but what am saying is I liked the new gulf insurance service yes it’s strong and new n Kuwait insurance market and I liked also the message “Click & Insure “ but in my point view the art direction could done better and better than this a lot …….

    4. Please excuse my language I’m gust trying to say my opinion and by the way am a GIC customer

    Apr 11th, 2008

18. ispin

    yes newmark as if you found the great ad here
    in that case creative as you say is a lie
    that’s a sham campaign
    you owe one to kuwait ads
    then make it real
    d problem now, how you’ll pay it
    cause it’s priceless
    and boy it’s worst
    can you imagine he did it
    what a strong boy
    better to be like him
    than to be or not to be
    yes newmark be a boy
    and get real
    lies are arts
    and that’s how they get billions
    if not you’re simply a divine comedy
    lol

    Apr 13th, 2008

19. mark

    The Mark above is a different mark, its not me.

    Apr 13th, 2008

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