Trim from Almarai

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10 Comments, Comment or Ping

  1. TRICKY

    1- all arab gcc consumers will identify themselves to this ad they wear DACHDACHAH lol
    2- TRIM would be maybe the 1000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000beverage brand to used this idea
    Where’s joe la pomp when you need him
    3 it could be very interesting to create a section in this site “copycats ” probably most of the ads will be in it lololololol
    where have gone true creatives?

  2. Abbas

    Hi Tricky …few points
    1) This is not for Arabs Only…otherwise you wont see the English text and the transaltion on the pack, not to mention the English ad.
    2) Not all arabs wear a dishdasha …. i have lived in kuwait and i know the culture.
    3) Trim is the first in the the MENA region to have this spesific functional delivery. the ad idea: it delivers the concept of the product in a clear and uncluttered manner.
    4) Who is joe pomp?

  3. kre8tive

    I think it’s Joe La Pompe. He’s French art director at Saatchi in Paris and he hunts copycats and posts it in his blog. The same idea was “borrowed” by Louai and used it in his blog as well but with an arabic twist :-P

  4. adchemist

    Joe La Pompe=Picasso”=LOL;)

    PS: KAAA missed “drugs drag you down” this year. how come creative?

  5. kre8tive

    Unfortunately the Drugs Drag u Down ad didn’t make it to the finals lol, but the Sable Art did! Congrats,btw :-P

  6. Let me clear things for all of you (as not to be misled by kre8iffff) http://www.joelapompe.net is a partner site of http://www.bloganubis.com (you can see for yourself by visiting his site) so I did not “borrow” the idea (yet another cheap shot by Kre8ifff…again). As for the “drugs drag you down” it didn’t make it this year because I did not participate with this artwork this year (we followed the rules and regulations of the contest…unlike others).

    I don’t see anyone commenting on a certain TVC that has won back in KAAA 2005 and won again in KAAA 2007!!! is it due to general ignorance or specific discrimination?

  7. kre8tive

    Oh you didn’t borrow but you stole it? You’re a man of “originality” and “straightness” in all you claim that you do… But WTF is this? Partnering with Joe La Pompe doesn’t make that a damn original move, my friend. You are also one of them copycats! Boooo-Yeah! And the drugs drag you down, who gives a f**k? Well, that ad was a cheaper shot than any student would imagine, You can keep on screaming your tonsils out about “…following the rules unlike other agencies did…” yeah, yeah, let’s see where that yelling would take you, hombre… Chill out :-)

  8. In your analogy it seems there is should only be one car manufacturer and one computer manufacturer and only one ISP and only one etc, etc.

    Get it through your thick skull…I am not here to impress you or anyone. All I am trying to do is to advocate the industry for those who still have pride in it.

    NB. Check how many advertising blogs are out there ;) and check your work on my blog.

  9. kre8tive

    It’s a very noble move from you Louai and some people would appreciate that, well me too ONLY if you knew where you coming from, I mean look at yourself in the mirror before you spot other people’s dirt.

  10. I know where i am coming from and where i am going to and i love what i see in the mirror becouse i sleep well at night.

    NB. im not spotting other people dirt; i am just reminding them that it is not too late to get clean…Tide is out there :)

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