Jun 18, 2008
Heading off to the Land of Peace
(Click to enlarge pic)
Msg from Sender:
“… The objective of this campaign was to promote and push tourism in Lebanon during summer targeting Kuwaitis which most of them own houses in Lebanon and Lebanese expatriates working and living in Kuwait to go back to their homeland during the summer holidays.
The campaign was released in Arabic with a headline saying: “Heading off to the Land of Peace” and a descriptive body text written in the Lebanese poetry”.
Client: Lebanese Embassy – LIK
Creative Agency: DDB Kuwait
Concept and Visualization: Mohammed Chokor
Account Handler: Ralph El Kahy
Copywriter: Mohammed Chokor
Graphic Designer: Mohammed Bahja
Thx Ralph
(15 votes, average: 2.93 out of 5)
3 Comments, Comment or Ping
Tricky
An open invitation to pigeons………
Jun 18th, 2008
kre8tive
Far fetched, Sorry it didn’t work that way. You just translated the brief literally: Land (map) & Peace (Pigeon/dove) where’s the selling proposition here? Trying to be witty? I don’t think so. I don’t think your target audience will buy this since they’ll stink with bird poops. Lol.
Jun 18th, 2008
Sharpener
Not every message is supposed to be a direct call to action…I think for those whom the ad was meant for got the message…very neat and simple, nice and catchy headline, lebanese poetry for body text, instantly reminds the lebanese of his home country…after all they aint selling tv sets over here…
Jun 29th, 2008
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