Kuwait’s Most Awarded Agency
Paragon Marketing Communications, won 4 additional trophies this year; one gold, two silvers and one bronze at the 2007 Kuwait Arab Advertising Awards honoring creativity in the Arab world.
The awards ceremony was held on Monday the 23rd of June, 2008 Arraya Ballroom under the patronage of H.H. the Prime Minister Sheikh Nasser Al-Mohammed Al-Sabah.
Paragon Marketing Communications a local agency based in Kuwait latest achievement tallies to 14 trophies since the Kuwait Arab Advertising Awards inception back in 2005 reinforces its position as Kuwait’s most awarded agency.
On this occasion Louai Alasfahani the Managing Partner & Chief Creative Officer at Paragon Marketing Communications thanked the clients for their ultimate trust in the agency ability to achieve results beyond expectations, the agency team for their dedication towards creative excellence and the media for their indispensable support.
On the same occasion the Creative Director Konstantin Assenov who holds an MA (masters of art from the academy of fine arts in Bulgaria) reassured the industry of Paragon continued commitment to fulfilling its mission of placing Kuwait at the forefront of the global graphic design and advertising industry.
Source: [mediame]
77 Comments, Comment or Ping
Moey
Congrats Paragon & Louai.
Jul 11th, 2008
Mark
Just out of curiosity does the title Kuwait’s Most Awarded Agency mean the agency with the most awards or has that definition changed recently?
Jul 11th, 2008
jayson
Congrats Paragon! :)
Jul 11th, 2008
Yousef
Is it possible to see the ads that won the awards?
Jul 12th, 2008
Joe
Dear Louai,
Congratulations on your achievement, it is quite a great record for Paragon at the KAAA. However, the numbers you have released are not accurate. Horizon.FCB/Kuwait office won 5 awards at last year’s KAAA, in addition to 10 last month. I am not sure about the other networks, but according to your count, Horizon.FCB/Kuwait is the most awarded agency since the inception of the KAAA with a total of 15 awards. Congratulations again to you and your team.
Jul 12th, 2008
kre8tive
Mabrouk Paragon. Now move on and get some real awards! Heard of Cannes Lions?
Jul 13th, 2008
chika
:) - I would rather zip my mouth and refrain from saying the truth here
Jul 13th, 2008
kre8tive
So… Who’s Who? Louai of Paragon claimed himself the MOST awarded agency since KAAA inception in 2005 and now Joe is saying it’s not accurate and Horizon/FCB Kuwait is the MOST awarded agency!?!
Jul 13th, 2008
Adrenaline
Awarded for what exactly ;-)
Jul 13th, 2008
adchemist
And the truth goes to…Jeo Lampe LOL
Jul 13th, 2008
kre8tive
Mark:
I don’t think there is such title (Kuwait’s Most Awarded Agency) well, that exists only with Paragon. What I know is that there is Agency of the Year title, especially in creative awards like Cannes, Clio and the rest. Well, KAAA if you want to add.
Jul 13th, 2008
Louai Alasfahani
Thanks Moey and Jayson.
Jul 15th, 2008
Louai Alasfahani
Kre8ifffff…”Kuwait’s most awarded agency” is a “positioning” statment a “marketing” term. google it ;)
Jul 15th, 2008
Louai Alasfahani
Chika…you are holding yourself from telling the truth or your opinion? Remember…truth is based on fact; opinion on emotion.
Jul 15th, 2008
Louai Alasfahani
Mark…professionally speaking; the most awarded agency still means the agency that won the biggest total number of awards. Personally speaking…don’t you feel any shame at all? Pointing the finger at others while you win with copy cat ads and ghost ads, preaching one thing while practicing another.
Jul 15th, 2008
Louai Alasfahani
Yousef…if you mean all of KAAA awards then you should visit their website. If you mean all of Paragon awards then you should visit our office or website.
Jul 15th, 2008
Louai Alasfahani
Dear Joe,
Please read the press release more carefully. the recent number of KAAA awards (4) in addition to the previous total number of the awards (KAAA and Non-KAAA) positions Paragon as Kuwait’s most awarded agency. But yes Horizon is the “agency of the year” in KAAA book.
[m]
Jul 15th, 2008
kre8tive
So Louai, what can you say about Joe’s comment re his claim to be the most awarded (FCB) and your inaccuracy in terms of awards records?
Jul 15th, 2008
a2b
My bad Kreative, Louai already answered Joe but his comment was held a bit at the moderation box system before releasing. Now it’s fine
Jul 15th, 2008
kre8tive
Moderated? Was there any inappropriate words in it or it’s just Louai throwing salt at Joe? :-)
Jul 15th, 2008
a2b
:) no.. not really Kreative. It had some links attached and ads2blog system automatically moderate it.
Jul 15th, 2008
Impartial
But if an agency has a total number of awards that equals 14 (KAAA and non KAAA) and another has 15 only in KAAA, doesn’t that mean that the latter has more awards? That’s simple maths Louai. And in this case, JWT will probably have more awards than FCB & Paragon combined… Strange count!
Jul 15th, 2008
Louai Alasfahani
Impartial…our current number of awards is more than 48 forty eight and the funny part is unlike the examples you gave (JWT and Horizon FCB) we didn’t participate or win with copy cat ads or ghost ads to achieve this result. so use your imagination or use a calculator or whatever you want to use that makes you happy but the fact is that a smaller, local agency established less than seven years back is Kuwait’s most awarded agency with original work ;) live with it.
Jul 15th, 2008
Impartial
But Louai, nowhere in the press release you mention your glamorous 48 awards. Your press release claims that you are the most awarded agency in Kuwait because you have won 14 awards at the KAAA. Stop manipulating the public with your false claims. On the other hand, have you made an extensive research before you announce that you are the most awarded agency in Kuwait, or is it just an assumption? If my memory serves me right, you have won at the KAAA two years in a row on the same obnoxious anti-drug posters. So please do not preach ethics when yours are more than questionable. Get a life phony.
Jul 15th, 2008
Adrenaline
Awards what awards…Ya Habaaybi show me the money
Jul 15th, 2008
kre8tive
So Louai, you mean to say that FCB and JWT participated with copycat & ghost ads at the awards? Wow! That’s a heavy accusation, man! And You won 48 awards in total, now just a question here, any of those awards are considered “real” awards from “real” competitions? I mean, what is KAAA and Sumo, I mean Summit Awards compared to Clio, LIA, Cannes and Epica where I’m afraid FCB and JWT won awards from? Have you won any of these?
Jul 15th, 2008
Adrenaline
Go IMPARTIAL go.. ;-)
Oh and remember drugs drag you down…or kills you..or whatever the headline was.
Now could someone list “Paragon Marketing Communications” clients ?
Woow what a big name ..it deserves one more award for that as well…”Paragon Marketing Communications” not “JWT” or “FCB”.
“Paragon Marketing Communications” see how big it is in our mouth.
Jul 15th, 2008
Louai Alasfahani
Impartial…ignorance is not an excuse; before spreading rumors go out and buy the KAAA book (its 10 KD per copy by the way); the book features all the work for 2005 and 2006 and then you would see for yourself that we only won ONCE for this artwork in the same award…so get your facts straight and get a life you laying loser and change the phony nick name you are very far from being Impartial.
Jul 15th, 2008
kre8tive
I really hated that drugs ad… too student work. Oh, and phony spells with an “e” btw.
Jul 15th, 2008
Adrenaline
kayf trod ala haza el kalam ya mr IMPARTIAL…mr LOUAI ALASFAHANI Yakool laak anak “very far from being Impartial”
Sa uteek el forsa …tafadel..roud alayeh
Jul 15th, 2008
Louai Alasfahani
Adrinaline…if we have only few clients and are winning all these awards that means we have a higher quality control than most agencies don’t we ;) imagine if we had more clients…that would only result in more categories to win within the same award ceremony and look at the ratio from our past and you can predict the future. Any way don’t worry we are into a specific niche and we believe in quality not quantity and unlike so many agencies out there (you know who you are) who have 1,000,000’s of clients because they offer free artwork, free adaptations, free research, free press releases and discounts starting from 35% keep your clients we are proud of ours as they belive in quality :*
Jul 15th, 2008
Adrenaline
LOUAI ALASFAHANI:
Am not form the ad industry but i believe that you win awards for “Creativity” and not for “higher quality control”.
I imagine if you had more clients….the result would be even more of the “higher quality control” and if i were you i would start asking creative agencies to outsource the “quality control” part to me so they can concentrate on their core business which is “Creativity”
You know.. its like “leave us drive and enjoy the ride” or what ever the slogan on the back of the KPTC buses is.
Jul 15th, 2008
Louai Alasfahani
If with 48 awards you think we are not a creative agency; so who are in your opinion are the creative agencies in Kuwait? please list them for my referance.
Jul 15th, 2008
Adrenaline
Anta shaklak fadi…do u think i have the time to do that.
But I will list them:
1-
2-
3-
4-
5-
6-
7-
8-
9-
10-
Now cut this word “none” and paste it infront the numbers above, see am very creative as well…mmmm i guess I will start an ad agency
Jul 15th, 2008
Louai Alasfahani
:)
Jul 15th, 2008
Louai Alasfahani
thanks for the update…you just proved my point ;)
Jul 15th, 2008
Adrenaline
that includes u
Jul 15th, 2008
Louai Alasfahani
you are free to think whatever you want. i know better…so enjoy your bike and go for a loooong ride. NB. dont forget to write.
Jul 16th, 2008
Adrenaline
I will but when I get back I expect u to serve me Mashboos Laham in one of ur trophies…this is what they are made for right?
Jul 16th, 2008
Louai Alasfahani
use your bike for selling Banak then you wouldnt have to ask people to feed you.
Jul 16th, 2008
Adrenaline
hhehehehehe…even ur comments are not creative..anta shkalak aan jad fadi and pissed-off….take it easy man its only a metal dish with some Khreative engraving on it.
Khalass i’ll stop posting now and leave you to enjoy ur vacation in New Zealand
Jul 16th, 2008
Adrenaline
Sorry..ur in Amsterdam…don’t forget to wear protection and remember your drugs campaign
Jul 16th, 2008
Louai Alasfahani
was in OMAN now in Kuwait & i will remember to wear protection when we meet again ;)
Jul 16th, 2008
Bringer of Light
Jung von Matt [m] is the world No. 1 Agency ( recently rewardet ) and that not without a reason, the Guys from Germany simply rock the house, each and every single ” Agency ” here in Kuwait should run and hide. When you compare your work with their performance i would consider retirement as an option!.
Kuwait is ” Desert Area” when it comes to creativity but watch out, Jung von Matt will be available from 2009 onwards here in Kuwait and Destroy whats crawling around here!.
Looking forward for the competition ( we dont have Competitors, only unsuccessful contenders ) !!!.
Jul 16th, 2008
Impartial
Dear Louai,
And I know what I saw. The KAAA cannot spell agency names right, they even make people win awards in the wrong categories, so please don’t rely on that book I know what I saw, I was in all 3 KAAA events. Yes I am impartial, and this means saying the raw truth which obviously you cannot handle. Your answer is totally irrelevant and you did not answer my other questions. And please, don’t say original work, nothing is original, for God sake you can’t even stop copying yourself with snake shoes ads. The best award your agency has is having the most irrational, emotional, unbalanced, impulsive, turbulent, weird, and judgmental leader. Here you go, you just crossed the 48 awards! Why don’t you do the ad industry a favor, and move to PR, or theatre. Come to think of it, you’ll make a good clown. Let these category suffer from your presence for a few years, because obviously you are unable to embrace positive change and no one really respects what you have to say. Everything is just personal, and your ego man is so huge, this planet cannot take it. Cheers!
Jul 16th, 2008
Linda
u kno wat i found funny and shameful?that the managing partner of this agency is wasting his time here, checkin posts and coming up with responses to them and dissing everyone else’s work. Now, a ‘respected’ agency would learn to take criticism well, while not insulting anyone elses work. how do u expect any company to respect ur work and ur ‘ethics’ if they come and see ur childish comments here?
Jul 16th, 2008
Adrenaline
BRINGER OF LIGHT
Jung von Matt will not last a day in Kuwait, not because of the competition but because of the clients ;-).
Well unless it get its clients with it..along with it clients’ customers.
Jul 16th, 2008
Bringer of Light
Jung von Matt will surley survive since many requests from here are with us allready, dont forget how many German Companies are present in the Middle East and Kuwait and how many decition taking Managers are Westeners and would love to work with world award winning pros!.
Many companys are just sick and tired of waisting their money with wannabe experts in marketing and advertising, the demand for successful Media companies is big and growing day by day, therefor im not worried a second about our future here. You find a list of partners we represent on our website [m] crosscheck if these companies are operaiting here in the middle east as well and then count 1 & 1 together.
By experiance i can say eveyone pefers to work with a world award winning expert rather than with a local underdog!.
See youon the Battlefield!!!.
Jul 16th, 2008
Louai Alasfahani
Linda…”u kno wat i found funny and shameful?that the managing partner of this agency is wasting his time here” do you mean by that that this is no place for mature professionals!!! ok then i will leave this place for the likes of you meanwhile; i will continue to make “music” .
when there is an original sound in the world it makes a thousand echo’sssssssssss.
Imartial tarazan whaterver your name is; i did answer all your questions and you seem not willing to pay 10KD to buy the book and see the truth with your own eyes.
Jul 16th, 2008
Adrenaline
Is it KD10 or 10KD…how about some “Quality Control” here?
ur making music now..!!!
What are u composing … The Sound of Echo? u see echo and copy go together like bread and butter
Jul 16th, 2008
Impartial
Then let me ask my question again Beethoven, and this one will not cost you penny. Have you made an extensive research before you announce that you are the most awarded agency in Kuwait, or is it just an assumption? Also do the industry a favor and publish all your 48 awards on this site, including the name of the prestigious award shows as well as the entry names and visuals. Let us feast our eyes on your original work.
Jul 16th, 2008
Bringer of Light
Adrenaline & Loay!, what is going on between both of you?, you both sound like you just divorced eachother!!!.
Jul 16th, 2008
Bringer of Light
Whereis the LOVE???
Jul 16th, 2008
Adrenaline
I don’t think he has the time to do that …he is busy posing for photos for his next press release ;-) “The World’s Top Music Award”
Jul 16th, 2008
Adrenaline
BRINGER OF LIGHT
“many requests from here are with us already….” hehehe ur logic disclose that ur a rookie in the Ad industry and especially in Kuwait, i wish our german brothers all the best in Kuwait and hope they can do what the other reputed agencies gave up on.
“decision taking Managers are Westerners….” hehehe i can’t stop laughing..
Oh, by the way ur post i full of typos..you should have run it by Paragon for quality control before posting it
Jul 16th, 2008
Louai Alasfahani
this post has 55 coments…im impressed…is there an award for the commented post :)
Jul 16th, 2008
Louai Alasfahani
If any one is really interested in making a difference and having a real conversation then why don’t we meet?
Why hide behind nick names?
There is a professional organization in Kuwait it is called the IAA you can become a member by simply filing up an application and paying an annual membership fee then you can discuss all the industry related issues that are bothering you and contribute towards commencing the positive change…
That is if you really want to employment solutions and not just blowing steam.
We can at least have a real face to face debate; but for that to happen you need to reveal yourselves and stop hiding behind masks and nicknames…what are you so afraid of anyway?
We can at least have a real face to face debate; but for that to happen you need to reveal yourselves and stop hiding behind masks and nicknames…what are you so afraid of anyway?
Jul 16th, 2008
Adrenaline
why r u repeating ur self…oh sorry that might be the echo, oh and whats with “pay an anual membership fee, buy the book for 10kd.. Buy this buy tha…t” do u take commision on the sales of the book and the membership fees?
Jul 17th, 2008
Louai Alasfahani
no but if you dont want to invest in yourself why should anyone?
Jul 17th, 2008
Louai Alasfahani
here is the echoooooo again
We can at least have a real face to face debate; but for that to happen you need to reveal yourselves and stop hiding behind masks and nicknames…what are you so afraid of anyway?
Jul 17th, 2008
Adrenaline
Yaal Habib..don’t try to cover ur errors and stop the copy\paste…u think we don’t know that ur coping and pasting and that u pasted the last part of ur comment twice by mistake!!
Where is “Quality Control”..or just because ur commenting after working hours its fine to make mistakes
Wake up man even ur comments r copy\paste just like ur work
Jul 17th, 2008
Louai Alasfahani
Prove it Mr. Administrator ;)
Jul 17th, 2008
Louai Alasfahani
Zzzzzzzzzz sweet dreams
Jul 17th, 2008
Bringer of Light
It appears that Adrenaline had a bad day yesterday or it just gives him a rush of adrenaline when he can pick on others?, only god knows!. But such an behaviour shows either that he have nothing to say at home or noone want to hear what he have to say at work!!!. ;-)))))
Jul 17th, 2008
Louai Alasfahani
Still Zzzzzzzzz
Jul 17th, 2008
Impartial
I am not sure who is hiding? You still did not answer my questions and you sure do not dare post what you claim. Just what I thought.
Jul 17th, 2008
Linda
wow….u sure are a ‘mature’ professional! i mean, really, wat cud be better proof for maturity then everythin u posted here? some ‘mature’ reputation ur building for your agency too
regardless, im not the managin partner of some ‘big shot, award winning’ agency so yes, i have the time to sit and watch pompous arrogant ‘professionals’ make a fool of themselves..
wait a minute, dont u have ‘award winning’ work to attend to now?or will u sit and entertain us all some more?
Jul 17th, 2008
jayson
wow, jvm is coming to kuwait? yala! bring it in, kuwait’s most awarded agency is waiting… :D
Jul 17th, 2008
kre8tive
I wonder how is JVM going to manage it here in Kuwait (It’s politics at the end of the day). Sure it’s going to be tough for them. Good luck to the world’s most creative agency of the year, and to Kuwait’s most awarded agency of the year… Battle? I don’t think so.. JVM is gonna piss in their pants once they see Paragon’s creative works.
Jul 17th, 2008
mark
Someone is delusional here can anyone guess who lol
Jul 17th, 2008
Bringer of Light
KRE8TIVE i doubt that we piss in out pants and even if this should be the case this will nothing to worry about because we represent PAMPERS as well!!!. ;-)))))
Jul 17th, 2008
Bringer of Light
We promise our Clients that we have ” Ideas that open Doors and not just knock on them “, Our Customer Portfolio seaks for itself that this is exactly what we do!!!.
Jul 17th, 2008
Adrenaline
Could someone shoot BRINGER OF LIGHT he has the same logic of Mr.MD
Jul 17th, 2008
kre8tive
So Mr. Dinger Of Light :-P
You reppin’ JVM here in Kuwait? And promises your clients ideas that open doors? Is that door open from the inside? Good luck on your challenge.
Jul 17th, 2008
Louai Alasfahani
Bringer of Light…I saw your website and it has good work; however please note that Kuwait is a price sensitive market and as such the best work by the best agency doesn’t always win a pitch it is more likely that the cheapest agency that is offering the highest media discounts and no agency fee and free artwork that could wins :( but the market is big enough to accommodate more agencies and you will never know till you try so welcome to Kuwait.
Jul 17th, 2008
chika
Loau yes based on facts bas I’d still rather keep my mouth shut ;)
Jul 20th, 2008
Long Jhon
1, 2 ,3 or even 100 awards…. the point is at the end of the day is:”WHO IS MAKING MONEY????”!!!
we come to talk about awards here and awards there, but really now…. i know small agencies that are making more money than the large self appointed “Best Creative/communication agncy”, and they have more business than them.
i think we all lost touch of what this blog is all about. i think that awarded or not, we should look at each creative layout that is being produced.
we also have to look at the small designer that is outputting these creative concepts and not being awarded for that!
Louai, congrats to you and to all teh team of Paragon.
Joe, I have a soft spot for FCB and i wish you all the best.
the rest of you…….. would you please just let them enjoy the moment…
Jul 21st, 2008
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