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	<title>Comments on: What if You Could&#8230;?</title>
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	<link>http://www.ads2blog.com/2008/09/07/what-if-you-could/</link>
	<description>[Disclaimer: The comments posted on this site express only the views of the commentators and not necessarily those of ads2blog.com team]</description>
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		<title>By: Banana</title>
		<link>http://www.ads2blog.com/2008/09/07/what-if-you-could/comment-page-1/#comment-49921</link>
		<dc:creator>Banana</dc:creator>
		<pubDate>Sun, 21 Sep 2008 23:44:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.ads2blog.com/?p=1989#comment-49921</guid>
		<description>STC&#039;s teaser and revealer campaign was quite a hit... although we can comment on the creativity part, let&#039;s not forget that the colors (white and the rest of the flashy colors) did attract many eyes on the road one early morning. So I guess that they did reach in a way their target, they got people disputing on a blog :p 
 
Should we remember Zain&#039;s campaign which did overload the streets and was huge but failed to reveal properly. On the reveal date, most of the billboards/mupis still had the teaser ads on.  
 
So... would you go buy a Viva line now?? Personally, I am still loyal to Wataniya (since day 1)... </description>
		<content:encoded><![CDATA[<p>STC&#039;s teaser and revealer campaign was quite a hit&#8230; although we can comment on the creativity part, let&#039;s not forget that the colors (white and the rest of the flashy colors) did attract many eyes on the road one early morning. So I guess that they did reach in a way their target, they got people disputing on a blog :p</p>
<p>Should we remember Zain&#039;s campaign which did overload the streets and was huge but failed to reveal properly. On the reveal date, most of the billboards/mupis still had the teaser ads on. </p>
<p>So&#8230; would you go buy a Viva line now?? Personally, I am still loyal to Wataniya (since day 1)&#8230;</p>
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		<title>By: HOK</title>
		<link>http://www.ads2blog.com/2008/09/07/what-if-you-could/comment-page-1/#comment-49865</link>
		<dc:creator>HOK</dc:creator>
		<pubDate>Sun, 21 Sep 2008 13:17:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.ads2blog.com/?p=1989#comment-49865</guid>
		<description>3 or 4 comments about the campaign..and the rest r all waste of time!! 
Think guys b4 u post your comments, think of the real reason why r u in here.  think b4 u attack ppl.. </description>
		<content:encoded><![CDATA[<p>3 or 4 comments about the campaign..and the rest r all waste of time!!</p>
<p>Think guys b4 u post your comments, think of the real reason why r u in here.  think b4 u attack ppl..</p>
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		<title>By: Moey</title>
		<link>http://www.ads2blog.com/2008/09/07/what-if-you-could/comment-page-1/#comment-49219</link>
		<dc:creator>Moey</dc:creator>
		<pubDate>Sat, 20 Sep 2008 03:06:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.ads2blog.com/?p=1989#comment-49219</guid>
		<description>Nevermind, thanks! </description>
		<content:encoded><![CDATA[<p>Nevermind, thanks!</p>
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		<title>By: NeverMind</title>
		<link>http://www.ads2blog.com/2008/09/07/what-if-you-could/comment-page-1/#comment-48574</link>
		<dc:creator>NeverMind</dc:creator>
		<pubDate>Thu, 18 Sep 2008 16:03:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.ads2blog.com/?p=1989#comment-48574</guid>
		<description>Oh... one more thing.. rule number 1 in advertising, never create ads to win awards, create ads to reach ur client&#039;s objectives... 
 
Obviously in STC&#039;s case the objective is to create awareness.. and i believe the campaign did achieve that.... 
 
cheers </description>
		<content:encoded><![CDATA[<p>Oh&#8230; one more thing.. rule number 1 in advertising, never create ads to win awards, create ads to reach ur client&#039;s objectives&#8230;</p>
<p>Obviously in STC&#039;s case the objective is to create awareness.. and i believe the campaign did achieve that&#8230;.</p>
<p>cheers</p>
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		<title>By: NeverMind</title>
		<link>http://www.ads2blog.com/2008/09/07/what-if-you-could/comment-page-1/#comment-48573</link>
		<dc:creator>NeverMind</dc:creator>
		<pubDate>Thu, 18 Sep 2008 15:58:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.ads2blog.com/?p=1989#comment-48573</guid>
		<description>This really is confusing... especially that some of the guys criticizing STC&#8217;s campaign work with JWT and work on the Zain account&#8230; 
 
Guys, dunno where u&#039;ve been before or what type of markets u were active in... but to me, creativity and effectiveness of a campaign is measured only by research and not by a subjective opinion or a personal judgment. What looks good for you might never achieve the required objectives. The campaign is considered successful only after doing the required scientific research measurements. You can&#039;t just brag abt it being good or not... especially coming from JWT... with all due respect. </description>
		<content:encoded><![CDATA[<p>This really is confusing&#8230; especially that some of the guys criticizing STC&rsquo;s campaign work with JWT and work on the Zain account&hellip;</p>
<p>Guys, dunno where u&#039;ve been before or what type of markets u were active in&#8230; but to me, creativity and effectiveness of a campaign is measured only by research and not by a subjective opinion or a personal judgment. What looks good for you might never achieve the required objectives. The campaign is considered successful only after doing the required scientific research measurements. You can&#039;t just brag abt it being good or not&#8230; especially coming from JWT&#8230; with all due respect.</p>
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		<title>By: Mark</title>
		<link>http://www.ads2blog.com/2008/09/07/what-if-you-could/comment-page-1/#comment-47668</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Tue, 16 Sep 2008 14:08:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.ads2blog.com/?p=1989#comment-47668</guid>
		<description>lol </description>
		<content:encoded><![CDATA[<p>lol</p>
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		<title>By: kre8tive</title>
		<link>http://www.ads2blog.com/2008/09/07/what-if-you-could/comment-page-1/#comment-47636</link>
		<dc:creator>kre8tive</dc:creator>
		<pubDate>Tue, 16 Sep 2008 12:28:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.ads2blog.com/?p=1989#comment-47636</guid>
		<description>Naah, I was just playing with you, Mark. I don&#039;t think the guy is even worth your time and mine. He doesn&#039;t want your job, but wants you out of your job, I think :-)) </description>
		<content:encoded><![CDATA[<p>Naah, I was just playing with you, Mark. I don&#039;t think the guy is even worth your time and mine. He doesn&#039;t want your job, but wants you out of your job, I think :-))</p>
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		<title>By: Mark</title>
		<link>http://www.ads2blog.com/2008/09/07/what-if-you-could/comment-page-1/#comment-47624</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Tue, 16 Sep 2008 12:08:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.ads2blog.com/?p=1989#comment-47624</guid>
		<description>kre8tive you think the guy has a point? Did his comment seem to you like a rationally thought out argument or an emotional vent? He sounds like a person who wanted my job and didn&#039;t get it or someone who applied to our agency and got turned away... </description>
		<content:encoded><![CDATA[<p>kre8tive you think the guy has a point? Did his comment seem to you like a rationally thought out argument or an emotional vent? He sounds like a person who wanted my job and didn&#039;t get it or someone who applied to our agency and got turned away&#8230;</p>
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		<title>By: Moey</title>
		<link>http://www.ads2blog.com/2008/09/07/what-if-you-could/comment-page-1/#comment-47262</link>
		<dc:creator>Moey</dc:creator>
		<pubDate>Mon, 15 Sep 2008 15:44:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.ads2blog.com/?p=1989#comment-47262</guid>
		<description>What the man, everyone in the industry knows that this blog is owned by a JWT member, at least I do know who ;) so it is fine. 
 
I respect Mark&#039;s opinion still... habibi wallah! </description>
		<content:encoded><![CDATA[<p>What the man, everyone in the industry knows that this blog is owned by a JWT member, at least I do know who ;) so it is fine.</p>
<p>I respect Mark&#039;s opinion still&#8230; habibi wallah!</p>
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		<title>By: kre8tive</title>
		<link>http://www.ads2blog.com/2008/09/07/what-if-you-could/comment-page-1/#comment-47142</link>
		<dc:creator>kre8tive</dc:creator>
		<pubDate>Mon, 15 Sep 2008 09:14:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.ads2blog.com/?p=1989#comment-47142</guid>
		<description>Hmmm, the guy&#039;s got a point but please, it&#039;s &quot;come on&quot; not &quot;common&quot;... Mark... Are you awake? Lol. </description>
		<content:encoded><![CDATA[<p>Hmmm, the guy&#039;s got a point but please, it&#039;s &quot;come on&quot; not &quot;common&quot;&#8230; Mark&#8230; Are you awake? Lol.</p>
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