(Click to enlarge pic)
“Magazine ad on 2 consecutive pages. A sheet of bubble wrap was placed over an image of the competitor’s bottle to call attention to their artificially injected bubbles, so illustrating Apollinaris’ advantage in a tangible way”
Creative Agency: BPG, Kuwait
Creative Director: Souheil Arabi
Copywriter: Aaron Arthur
[via]
(11 votes, average: 3.27 out of 5)
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peter: what a stupid idea!!!
i want my head: WANTED: CREATIVE -WITHOUT- HEADS!
Wissam: dont tell me that it was online meeting … plz
Wissam: Excuse me Louai for this …… But how did these people enter his office and his secretary did not...
bus: Clearly an Ad looking for a concept. Seriously, what will this video acheive? Sales, readership? What story did...
Fedup!: WTH!! Meaningless!
Fedup!: How many times do you use 3alik w 3alina? Malleina!
John: An offer can could kill you
2 Comments, Comment or Ping
dellarenta
indeed good idea!
May 23rd, 2009
Some1
And "Apollinaris advantage" is??
ARE YOU KIDDING ME??? Did you check the fabrication process??
You wanna tell me the the bubbles from Apollinaris are there from the NATURE??? Maybe they are not "INJECTED" but surely they ain't natural …
So that means that your "AD" lies to people … how i wish you published this in the US … so i can sue your ass for misleading the consumers …
Sep 3rd, 2009
Reply to “Feel The Bubbly Water”