Viva: Services That Changes The World Around You

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20 Comments, Comment or Ping

  1. boba

    I think i'm going blind!!

    What a horror!! didnt they see this hodge-podge concept didnt work for Wataniya?? And I thought Wataniya's Life Online ads were terrible…

  2. Abbas

    Finally >> a bold and fresh approach for a Telecom!! Lovely treatment.. a fantasy world, quite inspiring and aspirational. sorry but not to be compared with the "silly man wearing a smiley face" of Wataniya.

  3. Hoga

    Where is Fido??

  4. whiteredvette

    Same Wataniya Concept…different execution!!

  5. ion.k

    what happened here?

  6. boba

    i think abbass did it guys! :) lol

  7. Horrible blend job. Horrible.

  8. Amer

    It was not done that well.. And another important thing which I was not accepting from Leo…and that is they put EXACTLY the same ad on billboards/mupi… i was just passing by and saw it on billboard/mupi and ABSOLUTELY couldnt understand what is this? Believe me !! Billboard/mupi you have to be CLEAR and LESS… I hope you guys understadn what I mean?

  9. Long John

    my eyes…….. who… what…. hmmmm……

    when i passed by it on the road, i thought that the outdoor company are removing the old ads and it was a mix of diffrent ads!!!

  10. Amer

    I agree with you Long John… the moment u see it .. you wont know and dont get it…thats what my main…. billborad has to be very neat and clean… not many things going on…. or messy… than u loose..

    Even I thought the same thing at first sight.

  11. lisaMoon

    uh-uh. not a big deal what a horrifying campaign. To complete the picture add the Beast?!!!

  12. GIO

    That ad is really awful! How can Leo Burnett or VIVA permit such a thing? Plus the execution is soooooooooooo bad! Other telecom companies should be following VIVA not the other way around!

  13. kre8tive

    Was this done by Leo or another agency?

  14. Gio

    Everybody knows it's Leo Burnett! :)

  15. hehe

    too busy ppl….i am sure it started off well but somewhere got too carried away…an understand the concept but…………

  16. hehe

    too busy ppl….i am sure it started off well but somewhere got too carried away…can understand the concept but…………

  17. illusions

    Bad ad, bad execution, bad concept.

    Too much going on, doesn't provoke emotions, recall, or action..

    And it reminds me of Herbal Essences & Bounty TV commercials..

  18. ion.k

    HEHE is most probably right, it looks like it was going in an interesting direction and then some bad decision was made to make it look like this.

  19. private ryan

    hmmm, theres definitely an idea but i dont think this was a fit for outdoor. maybe ur right he he… we all know how things change from idea to final!!

  20. Fahed

    I don't see an idea at allll!! But there is an attempt to execute/save the NO CONCEPT factor. It's definitely not similar to Wataniya's concept because there is no concept :)

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