The New Definition of IT

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Client: Tawasul
Advert title(s): Tawasul Fragile data
Creative Agency: Paragon Marketing Communications, Salmiya, Kuwait
Chief Creative Officer: Louai Alasfahani
Creative Director/ Photographer : Konstantin Assenov
Copywriter: Wasim Khan
Illustrator: Huzaifa S. Kakumama
Other additional credits: Diana George
Published (Month, Year): 7, 2009

Thx Paragon MC team

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14 Comments, Comment or Ping

  1. khalid

    funny..

  2. Anubis

    http://www.gettyimages.com/detail/85948111/Stone

    Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

  3. kre8tive

    Yeah, yeah right. very true. How about the other ads that used stock images that Anubis bashed around? Cliché? LOL

  4. kre8tive

    http://www.gettyimages.com/detail/85948111/Stone

    It would be understandable if u have used the image from getty as is, but it seems you have ripped it off?!

    (thanks Jayson!)

  5. SEIF

    copy cat

  6. ob1-w@n

    Looks like the people responsible for this just laid a big fat egg

  7. A

    All those heads put together and this is the best they could come up with..I guess it’s about time to get red off of the empty ones..

  8. kre8tive

    They have to ‘walk the talk’ ;)

  9. bayer

    It is still conventional ad. I like to change little bit ur mind to catch ur consumer needs & a maximum profit.

    bayer-AMA

  10. Diggler

    Headline = cheese.

  11. DATA … CANNOT BE FRAGILE ;)
    really man … i never broke a “DATA” :))

    It can be SECURE or SAFE … but NEVER “FRAGILE”
    Hire some good English speaking and thinking people … ;)

  12. Anzor.y

    haha this brief i know it .. comn guyz u need to meet this client first then u can crit the add ..
    its a matter who u care about most ur audience or ur client and so far client win .. so comn give them a break

    and ANUBIS respect everything u said but only if it was in some other place and another time .. so far all wikipieda data base of advertising is considered in us and Europe region .. we both knows its better to photoghraph then to take commercial picx .. but so far i wish i can bump with client that care about that .
    they want it cheap and fast those 2 words i keep hearing since i came to kuwait

    **don’t blame the kitchen,blame the client,and the market**

  13. on the 20th

    the copy writing here was not done by the copy writer it was done by a 3D animator. Adam. Whats with the credits miss placement. and the concept was out sourced as i was tolled.

  14. on the 20th

    Houzaifa is a finalizer and had nothing to do with this art work.. in fact he was on vacation during this time !!!

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