1. Ansam

   Its two different things… the first one is similar to the sworn testimony: the truth, the whole truth and nothing but the truth.

   But when it is translated in Arabic… it is lost in translation (I posted about it earlier this month)

   The other one is just saying Nothing but the fruit.

   Both ad are okay but someone mentioned this on my blog (along these lines): Why not make an ad with just an image and let the image speak!? And if they manage to do that, that ad would be awesome

   Nov 11th, 2009

2. indiancurry

   @ ANSAM. About your last line, the world has been doing that since eons if you haven't noticed. Unfortunately Kuwait is lost between the letters c&e as in creative and I don't mean KRE8TIVE :)

   Nov 11th, 2009

3. mathusalem

   "the whole fruit" ?? Shouldn't KDD be suied for false claims? I do not recall one juice they sell that is 100% fruit. All of them are mixed with sugar, water, and God knows what…

   Nov 11th, 2009

4. kre8tive

   Ehrmm.. did I hear my name?

   Nov 11th, 2009

5. Ansam

   INDIANCURRY! I didnt say I havent noticed! God people are so attacking! I was talking about the ad ITSELF! Like have a picture without anything and let the picture speak! Read it well… I didnt say its NEW or anything!

   Nov 11th, 2009

6. Ansam

   Oh and I was referring to someone saying something on my post!

   Nov 11th, 2009

7. Indiancurry

   @ ANSAM – What about showing a lemon & calling it the BIG idea? It would be more appealing than the VW Beetle ad :)

   Nov 12th, 2009

8. Rhino

   it does look like two different pitches to the same company, Lemony fresh!!!

   Nov 23rd, 2009

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