5 Reveals 10 With Viva


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8 Comments, Comment or Ping

  1. Samer

    Adam its your work , isn’t it :)

  2. mathusalem

    Has the merit of being simple at least

  3. madman

    ok so yaaaaaaaaaa a ball that opens
    1- 5 reveals 10 is just grammatically wrong first of cause 5 can’t reveal 10 learn English
    2- it should read 5 is 10 really 10 with Viva it makes more sense
    3- the art work is poor if you were going to do anything why no have matryoshka dolls, where it goes in order an you say 5 being small is really 10 something big.
    4- Your template sux you should really stick to being leaders OH wait your not.
    5- You should really look at your customers service it sux zain are not cheaters

  4. A

    Well overall the creative for VIVA sucks..right from the launch to the recent “Your Crap Inspires Me” campaign.. most of the ads are meaningless and can not be understood.. the template ain’t that bad, it is the ideas that need to be good..

    This according to me and with their standards is a Masterpiece..

    Not to mention, they have the worst service in Kuwait..

  5. madman

    right on man

  6. indiancurry

    @ MADMAN – If you can extend the Matryoshka dolls concept, then 10 should reveal 20 & so on. Can be a nice idea for future campaigns to keep the flow going. Something can be salvaged here. Now who said this blog is only for criticism & not idea generation?

    If it is the Kinder concept, we should’ve had a zigsaw puzzle …

  7. madman

    Well indiancurry you are right this could be used for something other then criticism. This can be used for people to reevaluate their creative directions and try and plan it better, I am sorry but VIVA is in poor shape Leo Burnett should really live up to their standards however; I do not blame them a lot of the time it’s the clients not the agency. I would really like them to Use better approaches to viva “you inspire me” man they are babies they need some logic u cant lead till you prove yourself and they have done the opposite. Dude when you have a bunch of marketers with no experience sitting around a table they think their brand is the best and what have you……… GUYS WAKE UP zain owns the market and Wataniya is coming of age.

    And hey if you work with them good luck.

    Also please note I am biases when it comes to them bad customer experience.

  8. A

    I’d love to see a Zain hoarding placed right next to the current VIVA hoardings..

    Perhaps, VIVA is seeking inspiration/fascination from the wrong places..

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