(Click to enlarge pic)

Trafalgar, the official and sole distributor of Chopard watches, jewelry and accessories in Kuwait, has commemorated the 150th anniversary of the brand by launching a massive outdoor visual in Kuwait City. Located on the Nassar Tower that faces the historic Jahra round-about, the visual features a large Chopard logo alongside the brand’s iconic product, the Mark II Happy Sport.

The visual encompasses floors 3-25 of the tower’s 32-floor total, and holds a surface area of 2500 m2. This establishes it as the largest visual ever in Chopard’s 150 years of existence.

Mr. Amer Alansari, Trafalgar’s managing partner commented: “We were searching for a way to pay tribute to such an important milestone in Chopard’s long history. And we are honored by having found it near Kuwait’s important and historic landmark, the Jarha gate.”

Mr. Hugues Jucker, the Middle East and North Africa manager for Chopard adds: “
“The Kuwaiti market has been one of the first in the Middle-East to support Chopard in the early 70’s and still today is one the most important one in the region, particularly thanks to the excellent collaboration with the Al Ansari family. The huge Chopard visual on the Nassar Tower is the perfect way to celebrate Chopard 150th Anniversary, as well as our confidence in a promising future”.

About Chopard:
The company originated in 1860, in the small village of Sonviliers in the Travers Valley, set up by its founder Louis-Ulysse Chopard. In the year 1920, the company moved to Geneva, coming closer to its clientele. In 1963, Karl Scheufele, the son from a dynasty of German goldsmiths and jewellers, bought the Chopard Company and built it into a leading watch and luxury brand in the world, as it is known today.
Through time, the company has delivered some iconic collections including the first watch sporting the Happy Diamonds, which is now inextricably linked to the Chopard name. In line came the jewellery section being launched and the department of Haute Joaillerie. Also notable are the 1000 Miglia sport watches, named after the classic car rally of which the company has been a partner since 1988., as well as the exclusive L.U.C collection, a high end men’s watch line in which all parts of the movement and case are entirely produced by Chopard, making it a true “Manufacture”.

About Trafalgar:
Trafalgar is an internationally recognized luxury retailer with 15 specialized boutiques in Kuwait and over 38 years of operating expertise. From its humble beginnings in 1972, its operations continue to expand in the field of high-end products. Trafalgar aims to build in popularity as it provides its loyal customers the best in luxury products, such as in Chopard.