(Click to enlarge pic)

Msg from Sender:
“… The objective of this campaign was to promote and push tourism in Lebanon during summer targeting Kuwaitis which most of them own houses in Lebanon and Lebanese expatriates working and living in Kuwait to go back to their homeland during the summer holidays.

The campaign was released in Arabic with a headline saying: “Heading off to the Land of Peace” and a descriptive body text written in the Lebanese poetry”.

Client: Lebanese Embassy – LIK
Creative Agency: DDB Kuwait
Concept and Visualization: Mohammed Chokor
Account Handler: Ralph El Kahy
Copywriter: Mohammed Chokor
Graphic Designer: Mohammed Bahja

Thx Ralph

(14 votes, average: 2.79 out of 5)

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Agency: Pulse DDB
Client: Centrepoint
CD: Gilbert S. Semillano
CW: May Rhoumani
AD: Hassan Kanso
Published: July 2007

Thx to sender

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Sender: “Background: Zoom+ is a mobile phone text/display software where you can adjust the text/font size to your convenience. Launched last year, and targeted to people with poor eyesight (mainly), but then widening the scope and now aimed at people who are pro-active, young and cool. Main benefits were easy reading and time saving“. 

Posted by: Pulse DDB.

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Posted by: Pulse DDB - Kuwait

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