A friend of mine sent me this link to post it. While working on it, i noticed this “rational copy” on [Youtube]. I thought of posting it here as well for the record.

Rational:
“Lion Bar was a 70’s wild child that was aimed at young men who never thought about the amount of calories they’re chewing down. Unfortunately, the target audience grew up into a world surrounded by health conscious choices. The only people picking it up were part of a Lion Bar cult.
JWT Kuwait’s challenge was to modernize Lion Bar and make it appeal to today’s young men.
Lions reigns supreme over the animal kingdom; it is of no surprise that they are one of the most sought after animals on earth.

In this campaign, JWT Kuwait quirked things up by spinning an analogy around the hard-to-get beauty of a beast and Lion Bar. These off-beat, National Geographic-esque TVCs feature Lion Bar enthusiasts or rather, Average Joes, that adopt the traits of professional hunters who are famed to go to extreme measures to capture their prized prey and taxidermists who work skillfully to recapture the wild essence of the animals they preserve”.

(10 votes, average: 3.1 out of 5)

 Loading …

Thx Mark

Advertisers, U gotta watch this.. another fabulous TV commercial created by Impact BBDO - UAE matching the international standards.. Enjoy the [Movie] here’s the [director cut] too

JWT Kuwait