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Msg from Sender:
“… The objective of this campaign was to promote and push tourism in Lebanon during summer targeting Kuwaitis which most of them own houses in Lebanon and Lebanese expatriates working and living in Kuwait to go back to their homeland during the summer holidays.

The campaign was released in Arabic with a headline saying: “Heading off to the Land of Peace” and a descriptive body text written in the Lebanese poetry”.

Client: Lebanese Embassy – LIK
Creative Agency: DDB Kuwait
Concept and Visualization: Mohammed Chokor
Account Handler: Ralph El Kahy
Copywriter: Mohammed Chokor
Graphic Designer: Mohammed Bahja

Thx Ralph

(14 votes, average: 2.79 out of 5)

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(6 votes, average: 2.67 out of 5)

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(4 votes, average: 2.75 out of 5)

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(7 votes, average: 4.71 out of 5)

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Client: Jazeera Airways, Kuwait
Agency: Publicis Graphics, Jordan

[via]

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Am not really against it, but i always wondered if there was somekind of a rule or regulation against this issue in Kuwait, i mean using another product feel, look, shape and fonts to transmit a certain mssg.

Kuwait