I found this Porshe ad on [youtube] done back in the mid 90’s. It’s really funny how it’s conveying the message against the competition. If such thing or similar idea comes across between local dealers in Kuwait, what do you think it would happen? would it pass smoothly? grab attention? cause ww3?

 
Mazen M. Fayad, Executive Creative Director, JWT Kuwait

“On behalf of JWT Kuwait, JWT creative team and myself I would like to congratulate all the winners at the KAAA especially agency/network of the year FCB Horizon.

Mabrouk.

Although JWT Kuwait harvested 10 awards (4 gold, 4 silver, 2 bronze), we were surprised that none of the work that was celebrated at the regional and international ceremonies (New York Festivals, Dubai Lynx and Mena Cristal) had won. Then again, while international recognition means a lot to us, being respected and admired locally shows that our work is well-targetted and relevant to our business, our clients and our immediate consumers.

On that front, and I’m sure you would all agree with me that the level of advertising including those we had won is still not up to all our desired standard. Is it because of the nature of the market? Is it because of the budget factors? Is it because we are not up to the international level? Is it because we have conformed to the status quo? Or is it because of the qoz? Frankly, we have the tendency of turning all these questions into invalid excuses but at the end of the day we all want to produce great work.

So let’s do it!

As creative directors, we owe it to our talents to bring out the best in them. If they can’t do it on their restricted briefs, let them do it pro-actively. This is their motivation - and trust me we would all be surprised (even on the business side). So let’s not bash one another for what was released and what was not and what is ghost and what is not, instead, let’s celebrate good ideas wherever they come from and raise the standard of the industry we work. Because on any given night, winning another award is not as orgasmic as winning the one we are all proud of”.

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Found this interesting demo on [youtube] the caption says: “Intertek amazed everyone in Kuwait international property show by installling 4 interactive systems with different effects”

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Thx Sammie

Rashed al Majed, a famous local singer introducing his new Album/song called Taxi.

Thx Eden

Thx Patrick

Mssg from Sender:
… As volunteers, we happen to have started [Proud To Be Kuwaiti], a foundation to promote and help support small Kuwaiti businesses and entrepreneurs. As a result, the idea of making an exhibition came up and we are currently preparing for it which will take place on the 30th of April in Arraya Ballroom.

… This magnificent event that rewards the youth who have proven there capabilities and ambition to enrich there own and family’s life. It is time to come together to create an opportunity for these much deserving youths.

It becomes our social responsibility to support the small entrepreneurs to
find their way through this business world. ” …

mark: [on Infinity of Toys]

Ok we need to make things a bit more interesting.

I called mindeshare and they are going to get me the release dates of ALL the ads that were shortlisted and won in Dubai Lynx. BUT, we need to make a bet Louai if you’ve got the balls.

You can’t go around accusing people of ghost work and then expect us to go through the hassle of getting YOU the release dates while you sit back and point fingers. You need to lose something (other than dignity and credibility) if you turn out to be wrong so what are we going to make a bet on?

If I provide you with proof that everything we sent to the Dubai Lynx was real and released (including the tvcs), what do we get from you?

This way next time you at least have a bit of decency to think before you run around accusing everyone of releasing ghost work instead of just realizing that the market has in fact progressed to the level where the work is great AND real while you are still stuck in the past with your anti smoking press ad.

You kinda remind me of 99.7 which still plays New Kids on the Block on air… we are all soooooooo passed that.

(8 votes, average: 2.13 out of 5)

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Thx to sender

(7 votes, average: 2.71 out of 5)

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Team Y&R Dubai for GNads4U.COM

[via]

(6 votes, average: 2.83 out of 5)

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(7 votes, average: 3.71 out of 5)

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