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Apple recently announced 2 major updates of its operating systems OS X and iOS at the 2011 Worldwide Developer Conference (WWDC 2011), Apples’ annual event highlighting its newest products and updates to developers. The update promises to bring over 250 new features to OS X including new multi-touch gestures, a new file-sharing service called AirDrop as well as a new auto-save feature that saves multiple versions of documents, something that I’m sure all agency creative departments would appreciate.

What’s new for iOS (the iPhone and iPad operating system)? Well, the claim is that over 200 new features will be coming its way including a new notifications system (a bar to the top of the screen similar to the one found in Android) and an iOS exclusive instant messaging app called iMessage (similar to BBM) For a company that’s famous for suing its competitors for copying their ideas, it’s ironic how the tables have somehow turned.

Posted by: HD

Msg from Sender:
“…The same ad concept is done in Beirut and Kuwait for the same product category and promotional offer”.

Thx Ralph

A lot of people in the market, from both the agency side as well as the client side, seem to be frustrated by The Avenues mall. Many are complaining about how The Avenues always recreates rules and regulations in regards to the space rented for booths. The rules can vary from things such as how the booth has to change location on a monthly basis, or what the height of your booth can be, what the design of your booth should be limited to, where you can place your booth according to your industry, and the list just goes on.

Many companies are also frustrated by the fact that some companies seem to have priority to others or are exempted from the rules.

Many questions come to mind here to The Avenues:

1. What are these ever-changing rules based on?
2. Has The Avenues considered consulting professionals to assist them to regulate the situation?
3. Is The Avenues aware that they will not always be the #1 shopping mall in Kuwait?
4. Is it part of the IAA’s job to study and monitor such things and then act upon it?

Posted by “The Editor”

 a2b Editor:

“A friend told me that the European Film Festival starts today. I was surprised I had not heard of it and ecstatic since I wait for such events to take place! I wanted details but I was told I had to go to Shaab Park in person and get the schedule from there. I did.

I look at the pamphlet and see the International Advertising Association and Cinescape logos on it. This makes me really wonder why I have not heard of this event.

I look at the films that are being showed and their timings and I get furious! Who times movies at 10am, 5pm, and 8pm??? I take a sneak peek inside the movie theater to see if anyone was inside watching the movie Moliere, and saw only 2 people sitting!

Today is the first day and it is ongoing until Thursday.

Such a sad ass attempt to organize a something in Kuwait. I would like to thank everyone behind this great organization.”

Posted by Mystro

As you grow up in the Arab world, you are bounded to tradition & norms. Such pattern refrain you as well as your children from achieving and limits your visions in life. So you end up living in the dark as the draft horse of narrow sight.

Whereby in reality, there is nothing called “the only right way of doing things” as in life probabilities tend to infinity. Truth are relative with exception of the creator existence is an absolute (personal belief).

In the west, it was demonstrated through a series of IQ test conducted on children age 2-4 years old, 95% of them were found to be highly creative with curious, questioning minds and ability for abstract thinking.

When the same group was tested again at age 7, only 5% still demonstrated high levels of creativity. By time they have learned to conform; “If you want to get along, you had better go along” is what they had discovered.

In conclusion: Free your mind & soul and live & let live.

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