I found this Porshe ad on [youtube] done back in the mid 90’s. It’s really funny how it’s conveying the message against the competition. If such thing or similar idea comes across between local dealers in Kuwait, what do you think it would happen? would it pass smoothly? grab attention? cause ww3?
Advertised brand: a2e
Advert title(s): a2e : What a Wonderful Web !
Media: Online
Advertising Agency (Name, City, Country): a2e Tunisia
Agency website: [http]
Creative Director: Mehdi Lamloum
Art Director: Slim Hmaied
Copywriter: Safouene Thabet
Published/Released (Month, Year): Mars 2008
Mssg from sender:
Description:
Access to eBusiness ™ is an agency of webmarketing that has been evolving on the Tunisian market since 1999.
Aware of the potential market, we decided, at the beginning of 2008, to guide our agency to the online council communication and especially viral marketing.
The Buzz Marketing, which is still in its infancy in Tunisia, is hardly assimilated whatsoever by advertisers or their agencies in advertising.
Indeed, some people underestimate the contribution of this type of support or of this type of communication strategy in terms of impact, in terms of return on investment.
By organizing a seminar in July 2007, and in the presence of a large number of players in the field, we introduced the new strategy of our agency: we tried to explain the best reasons that led us to change our strategy, as we have outlined several examples, all of this in order to popularize the culture Web.
Today, we felt an urgent need to move up a gear and make a big fuss media to energize and attract more players in the Tunisian market, What’s better than our knowledge either of the web and our privileged product : The Buzz
Of course most of you has seen the fabulous Honda Accord [TV Commercial] and wondered back then about the production technique used with all these car parts coming together to trigger dozens of events and promote the reliability of Honda’s 2003 Accord. Well Here’s the making of Honda commercial revealed… Watch the [movie].