On the occasion of its tenth anniversary Paragon Marketing Communications announces its relocation from Salmiya, Al Fanar Mall to Kuwait City, Al Hamad Towers. The shift is in line with the company’s expansion plans as the move into a bigger strategically located headquarter will boost the growth of the organization.
Shifting into Kuwait City will help the agency be closer to its clients, the media and the business heart of Kuwait whereas the bigger premises will be technically equipped to house a larger team, to meet the increasing requirements of its clients.
Continue reading ‘Paragon, WE MOVE:D’…

In case you missed part I, click [in here]

Apple recently announced 2 major updates of its operating systems OS X and iOS at the 2011 Worldwide Developer Conference (WWDC 2011), Apples’ annual event highlighting its newest products and updates to developers. The update promises to bring over 250 new features to OS X including new multi-touch gestures, a new file-sharing service called AirDrop as well as a new auto-save feature that saves multiple versions of documents, something that I’m sure all agency creative departments would appreciate.

What’s new for iOS (the iPhone and iPad operating system)? Well, the claim is that over 200 new features will be coming its way including a new notifications system (a bar to the top of the screen similar to the one found in Android) and an iOS exclusive instant messaging app called iMessage (similar to BBM) For a company that’s famous for suing its competitors for copying their ideas, it’s ironic how the tables have somehow turned.

Posted by: HD

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Paragon Marketing Communications one of Kuwait’s leading full service integrated marketing communications agency is now expanding its operations from Kuwait and Bulgaria into Oman. This expansion corresponds to the success achieved in the agency’s 1st phase of 10 years in Kuwait and Bulgaria.

With the headquarters located in Kuwait, Paragon Marketing Communications is one of the very few agencies based in the region to function overseas with its Bulgarian operation and now will be one of the very few elite agencies to foray into the booming Omani market.

The network of operations will help the agency cater to a wider market geographically, with the northern Gulf market being handled through the Kuwait branch, the southern Gulf region through the Omani branch whereas the Bulgarian office will look into the East European market.

Continue reading ‘Paragon Marketing Communications Expands Into Oman’…

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As part of its mission to promote talents from Kuwait on an international level, International Advertising Association Kuwait Chapter is sponsoring the Young Creative Challenge a poster design competition for young creatives aged 28 years or less.

The theme for the competition is Democracy. Young creatives can participate in the poster design challenge by submitting their artworks to Paragon Marketing Communications offices in Al Fanar at no participation fee and can submit unlimited number of entries. These artworks will then be carefully judged by an elite panel industry professionals headed by Louai Alasfahani the president of the IAA.

The top two winners in the competition will represent Kuwait as a team in the Young Lions competition in the print category at the prestigious Cannes Lions 2011 festival and will receive air tickets and a delegate pass each sponsored by the IAA Kuwait Chapter to attend the Cannes Lions 2011 advertising festival.

The Cannes Lions International Advertising Festival is a global festival for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais de Festivals in Cannes, France. Thousands of delegates from around the world attend the festival to view shortlisted work and attend seminars, workshops and master classes.

The competition also supported by Paragon Marketing Communications, Kuwait Times, Webtech and many other sponsors, presents a brilliant opportunity for the youth of Kuwait to shine internationally and put Kuwait on the international map of advertising.

Paragon Marketing Communications one of Kuwait’s leading advertising agency has its work featured in Rockport Publication’s latest book titled ‘1000 more greetings – Creative correspondence for all occasions’.

1000 More Greetings includes a broad definition of greetings that include everything from announcements from a new baby to new company information; invitations from weddings to gallery openings; as well as moving cards; event posters; holiday greetings; Birthday cards; gift cards and more.

The book is authored by Aesthetic Movement a think tank for smart, creative collaborations and a harbinger of style. 1000 More Greetings highlights a diverse cross section of current trends in graphic design. Everything from mass produced to limited edition pieces, from hand-drawn to computer generated art, from conventional to renegade printing methods are all represented side by side in the book. Continue reading ‘Paragon Marketing Communications Featured in “1000 more greetings”’…

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Paragon Marketing Communications one of Kuwait’s leading advertising agency has its work featured in Rockport Publications’ latest release titled ‘Recycling & Redesigning Logos’, making it the 17th international publication on advertising and graphic design featuring work by Paragon Marketing Communications’.

Recycling & Redesigning Logos explores the paradoxes involved in determining when and how much change is necessary in order to arrive at a more captivating and enduring visual logo personality. The book talks about redesigning of logos and about the questions one faces whenredesigning, the most important being “Where do you start from?” The book shows case studies from around the world showcasing the brand stories of many corporations such as Coca Cola, Kodak, Burger King etc.

Continue reading ‘Paragon Marketing Communications Work Published in 17th International Book’…

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Volkswagen Behbehani announced the official launch of their facebook page to create online interaction with its customers through one of the most popular social networking media around the world.

By becoming a member on the page customers can get Volkswagen Behbehani’s latest news, learn about special offers & promotions, watch the latest video of their favorite VW models & take part in competitions & win valuable prizes. Members can also get information about launches of new VW vehicles while sharing their opinions & experiences.

Continue reading ‘VW Behbehani Launches Official Page on Facebook’…

A fellow advertiser forwarded to me this note he received few days back from Zeina Mokaddam, Publisher of well known local magazines* saying that she has resigned form her duties as the General Secretary of the IAA Kuwait Chapter as of November 2nd.
I wonder why coz i heard that she was doing a great job in the association.

* Men’s passion, Ahlan!, Student Talk and The Talk

Paragon Marketing Communication’s one of Kuwait’s leading advertising agency has yet again been featured in 2 recently published international books on advertising and graphic design. Namely ‘Celebration Graphics Sourcebook’ and ‘Creating Great Graphic Design to a Budget’.

Celebration Graphics Sourcebook is authored by John Stones, the book mixes innovation and tradition presenting exemplary work from across all media, budget and cultures from around the world. The book features case studies that outline the cultural influences behind varied designs. Creating Great Graphic Design to a Budget by Scott Witham is an international showcase of eye-catching and memorable campaigns- all created on tight budgets – and shows how successful ideas and techniques can be.

Continue reading ‘Two More International Books Feature Paragon Marketing Communications’…

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• Must have a background in advertising agency

• Language English/Arabic speaking and writing

• Providing marketing research

• Professional media and PR in charge

• In charge of production

• Managing events

• Follow up with clients

• Write-ups proposal

• Finding potential clients

please e-mail your CV to: recruitcreative@gmail.com

• Strong understanding of Adobe CS5 and excellent knowledge of Action Script 3 and Adobe After Effect.

• Minimum 2 years experience

• Excellent attention to details

• Multimedia experience in Video, Graphic and Audio

• Must be fluent in AS3 and object-oriented best practices.

• Must have strong working knowledge of Open-source Actionscript 3D libraries, such as Papervision3D, Away3D, and/or Alternative.

• Must be able to work with 3D development programs targeting Flash. Examples: Swift3D, Autodesk 3ds Max, etc.

• Must possess strong knowledge of middleware (PHP or ASP ).

• Must be able to design graphical interfaces targeting Flash in the Flash IDE, Adobe

• Must display strong knowledge of database systems such as MySQL .

• Must be able to work with third-party Flash extensions and engines, such as SWFAddress,

• Extremely confident in using Actionscript 3.0 object-oriented-programming techniques such as design patterns.

• Strong understanding of Garbage Collection.

• Intermediate to advanced knowledge of Flash Remoting (through FMS and AMFPHP)

• Strong time management skills. Ability to multi task and prioritize.

Please e-mail your CV to: recruitcreative@gmail.com