The Making

In case some of you missed the first commercial, here it is  ”VW The Force“

Accelerated purchase is A sales promotion goal achieved when consumers or channel members purchase the product before the time they would have normally bought.

Center-to-Center Spacing is the distance between the center point of one pixel and the center of an adjacent pixel on a video or message center display. Also known as pitch.

Calibration is measuring and adjusting both the color and the intensity of individual pixels to ensure image consistency across the entire display.

Loss Leader is a product sold at a loss to get customers to begin buying.

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On the occasion of its tenth anniversary Paragon Marketing Communications announces its relocation from Salmiya, Al Fanar Mall to Kuwait City, Al Hamad Towers. The shift is in line with the company’s expansion plans as the move into a bigger strategically located headquarter will boost the growth of the organization.
Shifting into Kuwait City will help the agency be closer to its clients, the media and the business heart of Kuwait whereas the bigger premises will be technically equipped to house a larger team, to meet the increasing requirements of its clients.
Continue reading ‘Paragon, WE MOVE:D’…