Thx Rena

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Entries have been submitted in 10 categories: TV/Cinema (159 entries), Print (300), Outdoor (233), Direct & Sales Promotion (94), Media (230), Radio (50), Interactive (83), Integrated (39), and the new TV/Cinema Craft (35) and Print Craft (141) categories. The entries will be judged by top international industry experts who will convene in Dubai at the weekend.

The top country participating is the UAE with 847 entries, followed by Lebanon with 142, Egypt on 124 entries, Saudi Arabia with 66 and Kuwait with 57.

“Honouring the best work and providing inspiration and motivation is paramount to agencies and their clients, especially during such an economic downturn. Despite an inevitable drop in the overall number of entries, we are delighted to still see growth in the Media category, a good start to the new Craft categories as well as a record number of attendees at the Festival,” said Philip Thomas, CEO of Cannes Lions, organisers of the event. “Dubai Lynx continues to be the largest awards in the region, the most sought after trophy to win and the premier industry event to attend.”

The winners will be announced and honoured during the Dubai Lynx awards ceremony and dinner held during the evening of Wednesday 17 March at The Palladium in Dubai, attended by 1,300 industry peers.

Other awards to be revealed during the Awards Ceremony are: Agency of the Year, Media Agency of the Year and the new Network of the Year. Saudi Telecom Company will be honoured with the 2010 Advertiser of the Year and Ramzi Raad, Chairman & CEO of TBWA\RAAD Middle East, will be presented with the prestigious 2010 Dubai Lynx Advertising Person of the Year Award.

To attend the Dubai International Advertising Festival or the Dubai Lynx awards ceremony and dinner, please register online at www.dubailynx.com.

(Click to enlarge pix)

Creative Agency: AWA Advertising & Marketing
Creative Director: Yasser Fathi
Head of Marketing Dept. Mohammed A. Zeidan

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Creative Agency: AWA Advertising & Marketing
Creative Director: Yasser Fathi
Head of Marketing Dept. Mohammed A. Zeidan

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Over two days, 15 and 16 March, 32 renowned speakers – international creatives and clients – from 25 companies will present 16 seminars that will offer insight and inspiration and four workshop sessions providing delegates with the opportunity to enjoy a more in-depth and hands-on learning experience in small and more collaborative groups.

This year’s speakers include:

Ahmed El-Azizi, Vice President Marketing of PepsiCo MEA

Barry Cupples, CEO of Omnicom Media Group Asia Pacific

Carter Murray, Chief Marketing Officer, Worldwide Account Director Nestlé, Publicis Worldwide

Chuck Porter, Co-Chairman of Crispin Porter + Bogusky

David Nobay, Creative Chairman, Droga5 Australia

John Hunt, Worldwide Creative Director of TBWA\ Worldwide

Mark Fiddes, Executive Creative Director, Draftfcb London

Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide

Prasoon Joshi, Executive Chairman; Regional Executive Creative Director, Asia Pacific of McCann Worldgroup, India

Additionally, delegates at Dubai Lynx 2010 will have the chance to be motivated by some of the most creative advertising from across the globe at an exhibition of winning pieces from Cannes Lions 2009, Eurobest 2009, Spikes Asia 2009 and of course view the Dubai Lynx 2010 Shortlist.

Dubai Lynx registration opens on Sunday 14 March at 1pm followed by the first of the new networking events.

At 5pm at The Palladium, The National presents Art & Copy, the regional premier screening of the powerful new film about advertising and inspiration, which will be introduced by The National’s founding editor, Martin Newland.

Directed by Doug Pray, Art & Copy reveals the work and wisdom of some of the most influential advertising creatives of our time such as Dan Wieden, Lee Clow and Hal Riney, among others, whose work has profoundly impacted our culture by grabbing the attention of millions with their brilliant campaigns but yet are virtually unknown outside their industry. Art & Copy is a dynamic exploration of art, commerce, and human emotion.

On Monday 15 March, at the end of the first day of seminars and workshops, delegates can catch up with old acquaintances and make important new contacts at a reception hosted by Guardian News held at The Palladium, the venue of the Festival.

The Dubai Creative Club is hosting an exclusive party on Tuesday 16 March for all Dubai Lynx delegates at the new Media One hotel located close to the Festival venue, offering an amazing opportunity for MENA’s creative community and international attendees to meet, share ideas and have an enjoyable evening after the 2nd day of seminars and workshops.

The 2010 Dubai Lynx winners will be revealed at the famous Dubai Lynx Awards Ceremony and Dinner, the highlight of the year for the MENA’s advertising community which takes place at The Palladium, the evening of Wednesday 17 March. Discover which campaigns have earned awards and join in the celebration with 1,300 like-minded industry peers. The awards ceremony will be presented this year by TV presenter and head of programming and production of Al AAn TV, Roula Debes.

“We are very excited about this year’s Dubai Lynx programme. It’s an intense agenda with some hot topics presented by a host of world-class speakers. We’ve also injected the fun element by introducing some equally important networking opportunities central to this business,” said Steve Lane, Dubai Lynx Festival Director.

- Ends -

The 3rd Dubai International Advertising Festival, the leading competition and awards for advertising creative excellence in the Middle East and Africa, will be held 14 – 16 March 2010 at The Palladium, Dubai, UAE. The Lynx Awards will take place on 17 March 2010.

Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 3rd Dubai International Advertising Festival will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx awards, which are part of the Festival, will honour creative excellence in TV/Cinema, Print, Outdoor, Radio, Direct Marketing, Media, Interactive, Craft and Integrated advertising. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.

For further information, please contact:

Amanda Benfell, PR & Press Manager

Dubai International Advertising Festival

Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom

amandab@canneslions.com Tel: +44-20-7728 4040; Fax: +44-20-7728 4044

www.dubailynx.com

Steve Lane, Festival Director

Dubai International Advertising Festival PO Box 502100, Dubai, UAE

stevel@dubailynx.com Tel: +971 4 3755 649; Mobile +971 50 552 7781

www.dubailynx.com

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Creative Agency: Blu Grey
Client: Kipco Holding
Creative Director: Osan Ghaddaf
Junior Art Director: Yahya Assaf
Copy Writing: Ayed

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Trafalgar, the official and sole distributor of Chopard watches, jewelry and accessories in Kuwait, has commemorated the 150th anniversary of the brand by launching a massive outdoor visual in Kuwait City. Located on the Nassar Tower that faces the historic Jahra round-about, the visual features a large Chopard logo alongside the brand’s iconic product, the Mark II Happy Sport.

The visual encompasses floors 3-25 of the tower’s 32-floor total, and holds a surface area of 2500 m2. This establishes it as the largest visual ever in Chopard’s 150 years of existence.

Mr. Amer Alansari, Trafalgar’s managing partner commented: “We were searching for a way to pay tribute to such an important milestone in Chopard’s long history. And we are honored by having found it near Kuwait’s important and historic landmark, the Jarha gate.”

Mr. Hugues Jucker, the Middle East and North Africa manager for Chopard adds: “
“The Kuwaiti market has been one of the first in the Middle-East to support Chopard in the early 70’s and still today is one the most important one in the region, particularly thanks to the excellent collaboration with the Al Ansari family. The huge Chopard visual on the Nassar Tower is the perfect way to celebrate Chopard 150th Anniversary, as well as our confidence in a promising future”.

About Chopard:
The company originated in 1860, in the small village of Sonviliers in the Travers Valley, set up by its founder Louis-Ulysse Chopard. In the year 1920, the company moved to Geneva, coming closer to its clientele. In 1963, Karl Scheufele, the son from a dynasty of German goldsmiths and jewellers, bought the Chopard Company and built it into a leading watch and luxury brand in the world, as it is known today.
Through time, the company has delivered some iconic collections including the first watch sporting the Happy Diamonds, which is now inextricably linked to the Chopard name. In line came the jewellery section being launched and the department of Haute Joaillerie. Also notable are the 1000 Miglia sport watches, named after the classic car rally of which the company has been a partner since 1988., as well as the exclusive L.U.C collection, a high end men’s watch line in which all parts of the movement and case are entirely produced by Chopard, making it a true “Manufacture”.

About Trafalgar:
Trafalgar is an internationally recognized luxury retailer with 15 specialized boutiques in Kuwait and over 38 years of operating expertise. From its humble beginnings in 1972, its operations continue to expand in the field of high-end products. Trafalgar aims to build in popularity as it provides its loyal customers the best in luxury products, such as in Chopard.

Creative Agency: PURE MARKETING & COMMUNICATIONS
Creative Director: Mazen Dbouk

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