Use Small Media to Build Your Brand

 Use Small Media to Build Your Brand

Use Small Media to Build Your Brand

building a brand

Know the basics of SEO and PPC

Two of the most fundamental components of effective online marketing and advertising are search engine optimization (SEO) and pay-per-click (PPC).

 Both increase your company's visibility to potential customers, and both can help drive more traffic to your website. Although they appear similar at first glance, there are significant differences between these two that you should be aware of.

If you’re new to digital marketing or just curious about what SEO and PPC entail, we’ll cover a few basic questions here:

  • What is SEO?

  • What is PPC?

  • What’s the difference between SEO and PPC?

  • Why do I need both?

  • Which is right for my business?

Think local

  • Use local content.

  • Use local keywords.

  • Add a local landing page.

  • Use local hashtags.

  • Build a local website.

  • Use Google My Business.

  • Add location information to your website.

  • Participate in local events.

  • Use local directories.

Create a blog

One of the most common ways to use small media to build your brand is by creating a blog. Blogging offers numerous advantages, from connecting with your audience to establishing yourself as a thought leader in your industry. 

It can also generate leads and increase search engine traffic, making it an invaluable part of any content marketing strategy.

Before you start writing blog posts, it's important to outline the main ideas that will drive your content. This will help you stay focused on what matters most. You should also consider what topics are best suited for your business and how frequently you're able to post new content. 

Some brands post every day, while others only post once or twice a month—there's no right answer here! The only rule of thumb is that you should consistently publish high-quality content that aligns with the needs of your target audience.

Leverage content across platforms

When it comes to content, you should always be thinking about how you can reuse it in different forms. Your one blog post can be turned into an infographic, a video, or a slide presentation.

Get your team involved and break that one piece of content into smaller pieces—a social media post, a tweet, or even an email newsletter. Content is the foundation of your digital marketing strategy; it should not live in its own vacuum (unless you’re writing into a literal vacuum).

You want to recycle and repurpose that content across different platforms. This means that you’ll also have multiple opportunities to promote each piece of content so it appeals to several different audiences and reaches new people who might not otherwise know about you.

Encourage (and incentivize) online reviews

  • Encourage (and incentivize) online reviews.

There are few things more important for a local business than online reviews. They contribute to SEO, help create social proof, and provide you with valuable feedback from customers. Make sure that your business is listed in all the major review directories—Google, Yelp, TripAdvisor, and any others that are relevant to your industry. Then get to work on earning those stars! Google even offers a free tool called “Reviews from Customers” which lets businesses request reviews via email or text message after they’ve offered a service to a customer (a great way to boost your number of completed transactions). Getting more positive reviews takes some effort on your part—but it’s worth it! Let customers know how important their feedback is by making reviewing your business as easy as possible.

Take advantage of email marketing

  • Email marketing is one of the most important channels for small businesses to build their brand.

  • Email marketing is a great way to drive traffic back to your website, where you can convert leads into customers.

  • Email marketing is a great tool for building long-term customer loyalty and growing your business.

  • Email marketing is low-cost and measurable, so you can quickly determine if you are getting a return on investment (ROI).

Go mobile-friendly with your site design

Everyone's on the go these days, and for the most part, people access the internet through mobile devices. 

This makes it necessary that your website design is responsive to different devices—tablets and smartphones included. In other words: If you have a site out there in cyberspace but it isn't mobile-friendly, you might as well not be online at all.

Responsive web design offers two main benefits to businesses like yours. First, it gives users a positive experience on your site regardless of what type of device they're using. Second, Google prefers sites that are responsive because it makes life easier for users (Google's top priority). 

Because Google is often referred to as “the traffic god” by marketers, this means responsive websites will actually rank higher in searches than non-responsive sites! So how can you make sure your website is up to Google's standards?

Small businesses need to promote themselves through digital media channels to stand out in today's marketplace.

Small businesses need to promote themselves through digital media channels to stand out in today's marketplace.

Digital media channels: A digital medium is a way of using electronic content and devices to convey information, such as text, images, audio, or video. Popular forms of digital media include websites, social media platforms (such as Facebook and Twitter), and apps.

Ways that small businesses can stand out: The most important thing is standing out over competitors. Small businesses can differentiate themselves by focusing on their unique attributes such as location and personal service. 

Small business also needs to be active on different channels rather than just one channel. It can be challenging for small business owners to find the time for all the activities involved with digital marketing but it is important that they do not neglect this aspect of their operation.

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